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Evergreen Content vs Ephemeral: The Balance Types of Animated Video to Create Evergreen Content Tutorials and How-To's Product Demonstrations Case Studies and Success Stories Anatomy of Evergreen Content Conclusion6 min read
One of the most common things we’re up against these days is the fleeting nature of content: reels, stories, and other temporary formats have convinced everyone that anything not updated in the last 24 hours is ancient history. It’s a “blink, and you’ll miss it” world. But here’s the thing — sometimes you want your content to stick around, to still be relevant long after today’s trends become tomorrow’s cringe.
Now, what about animation, you might ask. The answer? It all depends on what you create. If you focus on content that will be helpful and relevant for years to come, you’re on the right track. So, let’s dive into exactly how you can make your animations stand the test of time!
Evergreen Content vs Ephemeral: The Balance
There’s a place for both evergreen and ephemeral content, even in animation. You can’t really stop making ephemeral content, right? But what’s the bottom line here? Sure, a funny, trending reel might grab quick attention, but evergreen content is what builds lasting relationships.
Think of it like your social media diet: memes are great, but you wouldn’t live off them alone (no matter how tempting). Evergreen animations can be informative, relatable, and adaptable over time without having to tack on this season’s latest filter or slang.
Types of Animated Video to Create Evergreen Content
Tutorials and How-To’s
Tutorials can be relevant for a decade or more if they are helpful. Seriously, Tutorials give audiences the knowledge they crave — without making them work for it.
The key is to focus on knowledge that’s unlikely to change. For example, a tutorial on the basics of digital marketing will have a longer shelf life than a tutorial on a specific Instagram hack.
Product Demonstrations
This one is unlikely to stand for a decade. Still, it can linger for a long time. By focusing on core features or benefits that don’t change, you’re creating a resource that potential customers can rely on even if your product goes through a minor facelift. Plus, it’s a great chance to get creative in highlighting exactly how your product solves a pain point.
If your product is, say, a project management tool, create an animated video that highlights the key features — like task organization or communication features—that aren’t going anywhere.
Case Studies and Success Stories
People love a good success story, and these can be surprisingly evergreen if done right. Make it good so people could use it in the examples, or could take something from it and implement it. By showcasing animated case studies that focus on the problem-solving journey, you’re telling a story that others can relate to, even if they’re watching a year or two down the line.
An animated case study that highlights how a business increased efficiency or saved costs will always resonate because the journey to success is universal.
Anatomy of Evergreen Content
To create truly evergreen content, here’s a quick breakdown of the elements it should have:
Timeless Topic: Choose topics that aren’t tied to current trends or news. Focus on foundational concepts, skills, or universally relevant information.
Universal Appeal: Craft content that appeals to a wide audience over time, rather than catering to fleeting interests or specific niches.
Core Knowledge: Stick to the essentials. Content that covers foundational knowledge or core skills is more likely to remain relevant.
Clear, Simple Language: Avoid slang, pop culture references, or jargon that may date quickly. Write in a way that will be easily understood now and in the future.
High-Quality Visuals: Use clean, professional visuals without too many trendy elements. Choose styles and colors that won’t feel outdated in a few months.
Actionable Advice: Provide information or steps that people can act on right away. Evergreen content often offers lasting value by solving real problems or answering common questions.
SEO-Friendly Structure: Use keywords that are frequently searched over time, rather than trendy phrases. This helps the content stay discoverable.
Update Potential: Make it easy to refresh or update your content as needed, without requiring a complete overhaul. Focus on the core idea, with flexibility to add new details down the road.
Conclusion
… But most of all, make it HELPFUL. If your animation video is not only engaging, but truly helpful, people will return to it. You can play with it in shorter formats, and make reels, short videos or stories — and they all will lead to your evergreen content.
By the way, we can help with that. Just contact us🙂
