Software Promotion Animated Explainer Videos

Software topics are often complex, vague, and rather boring, and outsiders typically can’t understand them without reading lots of written text. And people are unlikely to buy something that they don’t understand. So what can you do to promote your software platform and explain to an ordinary user how it works?

There is a solution – video content. Software animated videoclips can work wonders to bring any complex or intangible product to life. We all know that a picture is worth a thousand words, but then, video is worth much more. A well-crafted animated explainer video can communicate your message clearly and concisely and increase the chances of conversion.

Why Are Product Explainer Videos Effective?

Many successful companies use software explainer videos that are based on animation to convey their product’s value to their audience. Here is why.

• Recent studies reveal that more than 54% of consumers would like to see engaging video content from the brands they support.
• Besides, more than 72% of people would rather use video to learn about a new product or service.
• Studies also show that 75% of internet users who watched an explainer video about a specific product eventually bought it.

No wonder that everyone is enthusiastic about video content today, and we can say that video marketing has a great future. Animated explainer videos that tell unique stories are becoming increasingly popular for promoting different types of products and services, including software. In fact, product explainer videos are ideal for software and other intangible products because they have the power to present complex concepts and abstract ideas in an easy-to-understand and memorable way.

Attention spans of internet users are decreasing, but animated explainer videos are short (about 90 seconds in length) and engaging. They combine audio and visual messages and use storytelling techniques that significantly increase retention. Best product explainer demo videos use animation, energetic music, and screen recordings to grab the attention of potential customers and help them make a well-informed purchasing decision.

How to Use Animated Explainer Video to Promote Your Software

There are different types of product explainer videos that can be used as a part of your brand’s overall video marketing strategy to promote your new software on different platforms. They can quickly attract the audience’s attention and increase conversion rates by approximately 80%. 

Software Demo Video

Creating a product demo video is a good solution if you want to provide a clear, effective tutorial on how to use it. It’s not easy to explain to a wide audience how to use your software using plain text, but it’s easy to show it visually, highlighting the benefits. Such videos are important because they give viewers a feel of your software and convince them that your product is designed to solve their important problems and make their lives easier.

Software demos are videos of software and web apps that give viewers a clear picture of what it is like to use themevery day. They are usually 45-90 seconds long, and they show off your software’s UI and UX and focus on the key features and the benefits to the user. That ensures that there is absolute clarity on everything your software is capable of.

Demo videos help viewers understand your software before they download or buy it, and that means your customers will feel more confident when using your product and more satisfied with it. If you are looking for a great sales pitch, a software demo may be just what you need. Just make sure that it offers a perfect mix of colors, animation, and music that will hook your potential customers and take them on a step-by-step journey to get your solution. 

Animated Tutorials

IT product animation video can also serve as a short tutorial on how to use a product or a software application. No one likes to read long product descriptions and complicated how-to guides. Video content is often better suited to providing easy-to-follow instructions than simple text, and viewers are sure to benefit from the visual explanation and demonstration.

Animated tutorials for online customer support are more in-depth than ordinary software demos, and they show users how to use your product step-by-step, providing clear instructions and explaining all the details.

Software Screencast Video

Screencasts are digital video recordings of a computer screen, and they also typically include some audio narration. They are also called screen capture videos. Screencasts are good for sharing ideas and work well as instructional videos. You can use screencasts to create a basic tutorial or a software demo and tell your potential customers how your product works. If you sell complicated software, it’s most likely that your customers have a lot of different questions about it.

You can create a series of screencasts that provide quick answers to all potential questions and add them to your website. This way, you’ll help your customers to get a better idea of all the intricacies of your product. Screencast videos provide outstanding marketing opportunities to showcase the value of your software product and demonstrate its competitive advantage. They offer consumers an insight into software usage and functioning. Such videos help existing users better understand your softwareand show prospects how it differs from similar solutions in the market.

Final Word

IT product explainer video is a perfect marketing tool that will help you gain the trust of your audience. This type of video content offers a compelling way to communicate your software’s value to consumers and influence their buying decision. You can use it to inform people about the best features of your product, highlighting its benefits, and explain how it can solve their problems and make their life better.

Lots of marketers think that videos are the most effective assets, so you may also want to use animated explainer videos and software demos to guide your prospects through the sales funnel to the customer stage. There are a lot of effective explainer videos out there over the internet, so you can easily find amazing ideas for inspiration.