The prescription for growth: how healthcare products capturing new markets with animation

When it comes to complex spheres or technologies, people need two things: clarity of the services and a very easy way to use them. Healthcare products are like that.  What do you usually see? A lot of jargon, interfaces bewilder, and concepts dance just out of reach.

For many, it’s enough to induce a medical-grade headache. Eventually, you need to speak to a doctor, and wait a proper explanation of his words.  But what if healthcare embraced a powerful antidote? An antidote that clarifies, engages, and simplifies? There are some examples when a healthcare product uses animation to make the services less frightening, more understandable, and – surprise! – appealing. That is true.

Today, people seeking good health, and the wellness industry is only backing up that. So it is a lot about how you position your healthcare product.  A pleasant bonus is that you have a chance to get new markets with the rightly positioned animation video. Let’s get a little bit deeper into that. Keep reading! 

The Main Advantages of Animation Video for Healthcare Industry

When it comes to measuring the advantages, the list can be long. Set your goals, and try to achieve them with a customized video. 

• Clarity, distilled: Complex medical processes? Intricate device functions? Animation breaks them down into bite-sized, animated vignettes, eliminating jargon and transforming knowledge into captivating visuals. It’s like having a friendly, non-judgmental doctor whispering explanations in your ear; 
• Accessibility amplified: Dry pamphlets and technical manuals are relics of the past. Animation speaks a universal language, transcending literacy barriers and cultural nuances. Suddenly, healthcare information becomes accessible to everyone, empowering patients and driving informed decisions; 
• Engagement increased: Let’s face it, medical brochures rarely send hearts racing. Animation, however, ignites imaginations. Playful characters, dynamic narratives, and captivating visuals turn passive browsing into active engagement. Your healthcare product becomes a story begging to be explored; 
• Trust built, brick by animated brick: Trust is paramount in healthcare. Animation fosters it by injecting warmth, relatability, and even humor into complex topics. Patients connect with animated characters, building trust in the product and the brand behind it.

What all these points lead to? Let’s take a closer look:

• Increased market share: Studies show animated explainer videos can boost purchase intent by up to 80%. That’s a game-changer for reaching new patient demographics and expanding your reach. You can target a specific segment and win it over; 
• Improved patient satisfaction: Patients who understand their treatment options are happier patients. Yest, it all comes down to this. Animation empowers informed decisions, leading to higher satisfaction and loyalty: 
• Enhanced brand image: Animation sheds the stuffy, clinical image of traditional healthcare marketing. Instead, it portrays your brand as innovative, approachable, and human-centered, attracting new audiences and solidifying existing relationships.

A Cure for Attention Span?

A common problem these days for any marketer is to fit in already squeezed attention span.   Talking about our decreasing attention spans, using animation is a powerful marketing strategy, especially in the health tech industry. Why? Well, not many health tech companies use animation so far, so it stands out and grabs people’s attention. Plus, if you start using animation in your marketing now, you can be one of the first in your industry to do so.

In your field, grabbing attention is crucial because your app competes not only with other health tech products but also with all the other apps on a person’s phone. When someone opens their iPhone, you want them to choose your app over others, even the addictive ones like Instagram.

Using animation lets you smoothly blend your brand into a video, subtly reminding people about your brand throughout the animation. This is different from other types of marketing, like live-action commercials. In a live-action commercial, your logo might show up at the end, but you can’t always weave different parts of your brand into the entire video.

With animation, you can consistently feature important brand elements visually throughout the entire video. The key to creating a great video is making sure it tugs at your heartstrings, and it does that quickly. This could involve using a powerful voice, the right tone, impactful words, music, sound effects, the overall atmosphere, visuals, or a mix of these elements.

Regardless of how it’s achieved, the main goal is straightforward: where’s the emotion? Does it come from a surprising fact? Or perhaps it’s about grabbing the viewer’s attention with a question that takes them by surprise?

Examples of Healthcare Animation Videos

Let’s take a look at a few examples of healthcare animations. Of course, you should keep in mind that a video have to be tailored to specific things related to your goals, type of product, and the general goal of your marketing efforts. 

Health Equity Explainer

This animated video is about the problem of health equity and how the AI-driven software application Alvee can help to address it.

Health equity refers to the equal opportunity for every individual to achieve optimal health, which has not been solved due to many issues such as data review, documentation fatigue, and lack of tools for payers and providers 

City Health Care Network 

The aim of this animated video is to present Essen Health Care – City Health Care Network in NYC. Today this network offers new clients all types of health care services, as well as Covid-19 care.

Essen Health Сare enables their clients to have virtual and in-office appointments. Due to convenient locations, you and your family will find an easy way to take care of yourself with Essen Health Care. 

NIH HEAL Animation

Sometimes, animation is all about raising awareness (and thus capturing new markets!) For example, you can create an animation video about prevention of some health problems, offer a solution, and capture a new audience. 

In this project of the national institute of human health is aimed at improving prevention and treatment of opioid abuse and dependence. 

Don’t forget that your videos should have different targets: 

• Consumers – Explain how to use your product; 
• Patients – Treatment options, general information, simplified concepts; 
• Software onboards – Explainers for clinic or hospital staff. 

Conclusion 

Prescribe a dose of animation for your healthcare product. It’s the perfect remedy for stagnant markets, disengaged patients, and a disconnect between complexity and comprehension. With animation, the future of healthcare isn’t just healthier, it’s brighter, clearer, and infinitely more engaging. 

Some people believe that healthcare stories are too boring to get people interested in them. Sorry, but why all of us like so much Doctor House? Your video can be interesting if you decide to make it that way. In the field of healthcare, there are lots of stories, surprises, and emotions. It’s the job of the person making the video to discover them and showcase them. 

If you need any help with that, don’t hesitate to contact us!