Top 10 animation video ideas for your business

Tired of the same old marketing videos? Let’s face it, static images and dry text don’t exactly grab attention in today’s fast-paced world. Not every live video, no matter how polished, can really hook you. After watching, creating, pitching, and even dreaming thousands of hours of animation content, we can say one thing: people really quickly get hooked by drawing images. It switches them out of real-world pictures.

The rest is the question of how good the idea behind a video is. This is what we are going to talk about in this article: ideas for your animated videos. Not just random things, but things that bring your business real value. Disclaimer: This is going to be a two-part article. We are going to share with you 5 ideas at the time, so you’ll have time to mull them over and return to us for the next article. Ready?

Top Ideas for Your Animated Video

Let’s start then, huh? We’ve listed some creative ideas for your business. It’s quite universal: you can use it across industries, in Saas,

Take a famous narrative and use it for your brand story

Sounds intriguing? Right. What you are doing here is playing with another area of association. The audience that knows the narrative will click on your video and learn about your product while enjoying the video.

Share your brand’s journey through storytelling highlighting its values, mission, and what makes it unique. This is a great way to build trust and emotional connection with your audience.

Examples? You can use the narrative from the Odyssey, any famous cartoon, or even a part of sitcoms we all know and love. Such a reference can be a great way to interest an audience familiar with the original and tap into your thing.

#Bonus: add time lapse

Take your audience on a visual journey by creating a time-lapse animation showcasing the evolution of your product from conception to its current state. This dynamic approach not only captivates viewers but also highlights the progress and innovation behind your brand. Add a touch of humor or playfulness to keep the animation engaging and memorable. 

Create a “versus” video

Examples and comparisons are the best way to show people the advantages of your product. It doesn’t have to be decreasing, and even more than that, you don’t have to take on the actual competitors. Just use the sketchy examples to go through the whole thing.

Bring your team to life with animated avatars

If your goal is to add more personality to your brand – which is a popular and interesting thing today – introduce your team members creatively and animatedly. Turn your staff into lively characters that reflect their personalities and roles within the company.

Tell about their hobbies, funny stories, etc. This not only humanizes your brand but also makes your team more approachable to customers. An animated team introduction adds a unique touch to your brand identity, fostering a connection with your audience.

Go behind the scenes with animated infographics

Showing your inner kitchen is always a way to make your brand more appealing. How? Transform complex data or statistics into visually engaging animated infographics.

Take your audience on a journey through the inner workings of your business, breaking down intricate information in a visually digestible format. This not only educates your audience but also establishes your brand as transparent and trustworthy. Why don’t you try that, huh?

Animated Webinars or Tutorials

Look, educational content can be different. Take webinars or tutorials. Both can be animated! Break down complex concepts into easily understandable animated sequences, making learning enjoyable for your audience. This approach is particularly effective for industries with intricate processes or technical products. Crypto, fintech, or something that has to do with coding.

How To Find an Idea That Fits Your Business?

Besides taking what we listed (and will list in the next article), we highly recommend brainstorming with your animation studio. Share your brand’s essence, goals, and target audience with the animation experts. Encourage a free flow of ideas, exploring different themes, styles, and tones that align with your brand identity.

The formula here is simple: you know your vision, and they know how to make it marketable. And beautiful 🙂 Consider incorporating elements that resonate with your industry or niche. The point is to ensure that the animation reflects the unique selling points of your business.

Your animation studio can provide valuable insights into current design trends, storytelling techniques, and animation styles that captivate audiences in your specific market.

Conclusion

That’s not it – we’ve got more ideas to share with you. Make sure you try every single one here to fit into your marketing campaign. Maybe there’s a golden solution? Meanwhile… Wait for part 2!