What metrics should boost an animation video

It is understandable that many people love animation for its lightness, visuals, and engaging nature. Yet, for you as a business owner, it’s the strategy behind great animation that matters. To put it differently, you need to see where animation will bring your product benefits or what it will bring to it at all.

Let the animation not just be a visual treat but a well-thought-out strategy that propels your brand into the hearts and minds of your customers.

Starting with the Basics: Animation Metrics 101

Before you dive into measuring things, let’s take a moment to think about what you really want to accomplish with your animated video. What’s the big picture here? Who are you trying to reach? And what’s the magic moment you hope your audience experiences after watching your video? Let’s take a look at your main metrics.

Views – Counting Clicks

First up, views. Think of it like people watching your video – the more, the better, right? But wait, don’t just stop at the number. Check if they stick around. Yet, if your audience is very narrow because your product is new to the market, don’t be discouraged if there aren’t millions. Instead, work on your thumbnails.

For a good thumbnail, don’t use tricks like arrows or random circles to get attention. Stay away from those flashy tactics. In animation, a thumbnail works best when it has three things: nice colors, clear text, and interesting characters. So, make sure your thumbnail has these things to grab people’s interest.

Bounce Rate – The Stay-or-Go Dilemma

Bounce rate measures the “stay or go” dilemma. High bounce rate? It’s like viewers visiting a party and leaving before the dance floor gets hot. Time for an invitation upgrade. You can think about a lead magnet or just work on the CTA.

View Duration – When Did You Bore Them?

Ever looked at how long people watch your video? It’s like a guide to where they might get bored. Make your animation interesting and connect with viewers emotionally to keep them watching. A quick tip: Short videos work better. Try to get your message across in a nutshell – it saves money and keeps people interested. 

Conversion Rate:The Main Aim

Let’s get a dictionary-wise answer here: Conversion rate tracks the percentage of viewers who took a desired action after watching the video, such as making a purchase, signing up, or filling out a form. A high conversion rate indicates that the video successfully motivated viewers to take the intended action. No matter what your goals are, this metric will be in all of them.

Return on Investment: Got Your Money Back?

Evaluate the financial returns compared to the cost of producing and promoting the video. A positive ROI is a key metric for assessing the overall success of a commercial video campaign. It should be at least partly a metric you glance at. Listen

What People Say

Look at what the audience is saying about your animation: it may surprise you. Practice social listening, and engage in conversation with them. If your current animation campaign fails somehow, you will be able to perfect it in another one.

4 Audiences to Work With

Yes, you have – or can have – 4 audiences in one. What to track here?

The General Audience

These are curious minds, wandering around the internet, looking for something interesting. They might not know you yet, but they’re into your sphere or topic. Metric to Track: Engagement Rate – Keep an eye on comments, likes, and shares. If they’re talking, you’re on the right track!

Followers

These are the ride-or-die fans, the ones who’ve hit that “Follow” button because they adore you. They love the vibe you bring, the way you talk, and your awesome content. Metric to Track: Follower Growth – Watch those numbers go up. If more people are joining the fan club, you’re doing it right.

Buyers

People who not only admire but open their wallets for your products. Whether it’s out of love or a burning need, they’re your customers. They’ve transitioned from fans to customers, and that’s a big deal! Metric to Track: Conversion Rate – How many admirers turned into buyers? Keep an eye on this number; it tells you how persuasive your animation is.

Advocates

Advocates are like influencers, spreading the good word about you. They’re loud, proud, and fabulous ambassadors for your brand. Metric to Track: Referral Rate – How many new folks came knocking because an advocate sent them? This metric reveals the power of word-of-mouth.

Summary

The definition of a good animation is more than just a quality video. It’s also what your business gets.Yet, you have to think about it before you hire a studio. Tell them your objectives, and your chances to see all the metrics in +, will be better. Good luck!