What type of animated video to choose if you need to generate more leads for your business

Before we start, let me show you this list:

• Explainer videos
• Product demos
• Tutorial videos
• How-to videos
• Testimonial videos
• Promo videos
• Whiteboard animations
• Infographic videos
• Corporate videos
• Sales videos
• Training videos
• Educational videos
• Animated commercials
• Motion graphics videos
• Brand videos
• Social media videos
• 3D animations
• Interactive videos
• Virtual reality videos

And… another one:

• Virtual event invite
• Webinar teaser
• Customer success story 
• Company profile video 
• Project success story 
• Marketing ad 
• Present your company video 
• Company Overview 
• Push video 
• Solve your problem in 40 seconds video 
• Increase conversion video 

Here’s the thing: both of these lists highlight possible formats for lead generation videos. But if the first one is more general – you can use those formats for many objectives – the second one is more precise.

Any marketer will tell you about the importance of generating leads for a brand. The more leads you have, the higher your chances of converting them into customers. Sometimes when we are talking about leads, we mean investors – if your project is just on the pitch stage. Either way, your project’s lifetime depends on the lead generation approach.

One effective way of generating leads is through the use of animated videos. Animated videos are engaging, and visually appealing and can convey complex information simply and understandably. In this article, we are going to explore the different types of animated videos that can help in lead generation for brands from different spheres.

But first, I have to tell you why we think that an animation is after all a tool for lead generation, proved by experience.

• By following best practices, such as creating engaging and memorable videos, businesses can secure qualified leads and increase revenue.
• Animated videos can help businesses target specific groups of potential customers with high-quality leads and build communities of professionals.
• By using animated videos for lead generation, tech companies can maximize their brand reach, increase customer lifetime value, and ultimately achieve their business goals.

Sure thing, your leads will need personalization and proper communication. This is another question to handle. But if you will be using video as part of your strategy, if you build it inside a funnel, believe me — you will get a fortune.

Explainer Videos for B2B Lead Generation

B2B Lead generation is a very specific process that well-written written scripts and

Explainer videos are the best format for business sales leads. Why? Well, let’s see: short, animated videos that explain complex ideas or products concisely and straightforwardly. They are an effective way to introduce your brand to potential customers and can help generate leads for B2B companies. Explainer videos can be used to explain how your product or service works, the benefits of your product or service, or to demonstrate your expertise in a particular field.

When creating an explainer video for B2B lead generation, it is essential to keep it simple and to the point. The video should clearly explain what your product or service does and how it can help potential customers. It should also highlight the unique features and benefits of your product or service that sets it apart from your competitors.

Another important aspect of an explainer video for B2B lead generation is to keep it professional. Your video should convey a sense of professionalism and expertise that will instill trust in potential customers. The use of high-quality animation, professional voice-overs, and clean design can help achieve this.

Put a video at the end of your script or presentation, and just let it work its way.

Product Demo Videos for B2C Lead Generation

Product demo videos are animated videos that showcase the features and benefits of a product or service. Why are they generating leads for B2C companies? It is simple: they allow potential customers to see the product in action. Product demo videos can be used to show how a product works, how it is used, and the benefits it provides.

When creating a product demo video for B2C lead generation, it is essential to highlight the benefits of the product or service. The video should clearly explain how the product or service can help potential customers and how it solves a problem they may be facing. It should also highlight the unique features of the product or service that sets it apart from its competitors.

Your video should be visually appealing, and the animation should be of high quality. The use of music, sound effects, and narration can help keep viewers engaged and interested in the product or service.

Whiteboard Animation Videos for Education and Consulting Lead Generation

Education and consulting industries – that at some point coincide – are at their peak right now. More and more education startups appear as the existing companies are trying to make more ed programs for their customers. It includes the crypto sphere, digital skills, languages, psychology, etc. Lead generation for these projects is essential.

Whiteboard animation is one of the best choices for these objectives. Such videos are animated videos that use a whiteboard and pen to illustrate ideas and concepts. They can be used to explain complex ideas, demonstrate concepts, or showcase expertise in a particular field.

The funnel for such industries must include the appeal to potential customers.

Testimonial Videos for Social Proof and Credibility in Lead Generation

Is there anybody who can convince leads to become customers than the existing customers? I am thinking, no. Testimonial videos come into the game: these animated videos showcase the experiences of current or past customers. They are an effective way to generate leads for all types of companies as they provide social proof and credibility. After all, what can demonstrate customer satisfaction better than cool visuals?

Keep it genuine and authentic. The video should feature real customers – yes, only real customers, please – sharing their experiences and opinions about the product or service. It should also highlight the benefits of the product or service and how it has helped customers.

Resource: Giphy website

Case Study Videos for Showcasing Success Stories and Lead Generation

A case study is proof of your success. No matter if you want to generate leads or just share your experience to enhance the company’s reputation, you must have a case study video. Better – a lot of them!

Such videos are animated videos that showcase the success of a particular project or service. They are an effective way to generate leads for all types of companies, as they provide evidence of success and credibility – the currency that never goes down.

Keep it focused on the project or service being showcased. Share particular details and provide tutorials. The video should clearly explain the challenges faced, the solutions provided, and the results achieved. It should also highlight the unique features of the project or service that sets it apart from its competitors.

Event Promotion Videos for Lead Generation in the Entertainment Industry

Event promotion videos are animated videos that promote a particular event. They are an effective way to generate leads in the entertainment industry, as they create excitement and anticipation for the event. Event promotion videos can be used to showcase the lineup, highlight the venue, and provide information about the event. You can use it as an invitation to a web event, reflecting what you can offer in CTA.

Keep it exciting and engaging. After all, your goal is to interest people. The video should showcase the lineup and create excitement for the event. It should also provide information about the event, such as the date, location, and ticket prices.

Animated Infographics for Lead Generation in the Healthcare Industry

Healthcare is not only digitalized, it is also the industry that every year attracts lots of investors.

Animated infographics seem to be the best tool for such a sphere. They are an effective way to generate leads in the healthcare industry, as they can educate potential customers about health-related topics. Do you need to attract investors? Show them numbers with a simple character working to provide them. 

Animated infographics can be used to explain complex medical procedures, educate patients about their health, or provide information about a particular treatment. If your business is a clinic – showcase what people have trouble with – like registration or the way of using services, introduce a new feature, etc.

Keep it informative and easy to understand. The video should clearly explain the topic being presented and provide examples that help viewers understand it better. It should also highlight the expertise of the company and how it can help potential customers.

Interactive Videos for Lead Generation in the Technology Industry

Okay, the most exciting type of video is interactive video – it allows viewers to interact with the content. They are an effective way to generate leads in the technology industry as they can provide an immersive and engaging experience. Interactive videos can be used to showcase the features and benefits of a particular product or service, provide tutorials, or demonstrate expertise in a particular field. If you want people to fall for your product, why not give them a tour through a highly engaging video?

Fintech, Blockchain, DeFi, and other newly appeared technologies are better to wrap up into interactive videos.

Keep it informative and engaging. The video should provide a hands-on experience for viewers and allow them to interact with the content. It should also highlight the expertise of the company and how it can help potential customers.

Challenges? Yes, Please.

I am not going to fool you: there are challenges. Video lead generation can be a powerful tool for businesses, and it is indeed effective, but it comes with unique challenges. Here are some of the most common ones and tips to overcome them:

Limited resources: Small businesses with limited budgets can consider using animation or stock footage, outsourcing video production, or affordable video production tools.

Relevance: Create videos tailored to your target audience and test different types of videos to see which ones are the most effective.

Standing out: Make sure your videos are visually appealing, share them on social media and other platforms, and use SEO to improve their visibility.

Technical difficulties: Invest in high-quality equipment and use video hosting platforms that provide reliable and fast video delivery to overcome technical difficulties.

Still, How to measure if the whole campaign is effective?

To understand the impact of your video marketing efforts and make informed decisions on how to improve, measuring the success of video in lead generation is crucial.

Key metrics to track include views, engagement, conversion rates, bounce rate, and time spent on the page. Tracking the number of views can provide insight into the resonance of your videos with your target audience.

Engagement metrics, such as likes, comments, and shares, can gauge audience interest. Conversion rates show how many people take a specific action after viewing your videos. A high bounce rate may indicate irrelevant or disengaging content.

Finally, tracking the time spent on a page can indicate the level of engagement of your audience. By monitoring these metrics, you can optimize your video content for lead generation and increase the chances of achieving your business goals.

Resource: Giphy website

Summary

Animated videos have become increasingly popular in recent years, and for good reason. One of the key benefits of using animated videos for lead generation is that they can be highly effective in capturing the attention of your target audience and communicating complex ideas simply and engagingly.

One of the main advantages of using animated videos for lead generation is that they can be used to explain complex concepts or products in a way that is easy for anyone to understand. This is especially important when it comes to generating leads, as you want to make sure that your audience fully understands what you are offering and how it can benefit them.

In addition to being highly effective in communicating your message, animated videos can also be highly shareable. This means that if you create a video that is well-received by your target audience, they are likely to share it with their friends and colleagues, thus increasing your exposure and potentially generating more leads.

Animated videos are engaging, customizable, shareable, and can be used across multiple platforms. If you are looking to generate more leads for your business, consider incorporating animated videos into your marketing strategy. If you need a reliable partner for this task, look no further: we are always ready to help.