Why is animation a stand-out choice for your industry?

…you might say something like, “Guys, you don’t even know my industry!”. While that’s a reasonable remark, we can say that after more than 10 years on the market, we observed many businesses using animation. Not bragging, just saying;) And you know what?

These days, we can say for sure that animated video is perfectly suitable to present your business. Wait, we will explain everything. Crashing through informational noise. You have to give people either a powerful hook – like some big news, which is quite hard to establish for most of the brands – or you have to catch them visually.

In today’s fast-paced world, people’s attention spans are shorter than ever. It’s like trying to hold onto a slippery fish with greasy fingers – impossible! Animation offers what it consists of — vibrant colors, catchy music, dynamic visuals, and animated videos are a surefire way to capture and hold people’s attention.

Aesthetics & story.

Have you ever noticed how many tech brands all seem to blend together visually? It’s like they all got the same memo about using blue and green! Yawn. With animation, the sky’s the limit when it comes to creating a unique and memorable aesthetic.

Animation has a unique power to bring objects to life – any, every. Unlike live action, animation is not limited to the physical world, allowing for limitless creative possibilities. This makes it an ideal tool for storytelling.

By using animation to tell your brand’s story, you can create a more relatable, memorable, and emotive experience for your audience. Animation offers a more uplifting and engaging way to share stories and promote your brand.

To explain the complexities.

Another noise, right? Say, your product has these unique features you need to explain to the world. Say, it’s beyond the grasp of the average person. What would you do? Right, you will explain it in a very simple way. This is what animation does: it explains things. Fintech, Web3, Metaverse, Legal, — anything.

With the power to summarize information in mere seconds, animation can help explain even the most complicated concepts in a way that’s easy to understand. And not only that, but animation can also help make your product’s features relatable, turning the impossible into the possible. 

It takes seconds. Maybe a minute.

We have to deal with this once again: over-information makes us all count time while gazing into endless reels on Instagram. Oh, well. By means of almost scholarly excellence, animators can use a few colors and shapes to make a concept, like a language model, an ABC concept that would understand even a kid.

Not once have we written that animation is a universal language, a kind of visual lingua franca. Ooops, we did it again. But for a reason. But we digressed. What is the most amazing, is that in this artificial world of colors and movement, you need basically seconds to get things right. Maybe up to a minute.

It can differentiate you.

Animation isn’t standing in the same spot for a long time. There are more new exciting types of animation appearing, and more beautiful ways of using the elements. Therefore, more creative possibilities for your brand to differentiate. After all, you can mix it with other mediums, even with live video!

From 2D and 3D animation to stop-motion and CGI, there are a variety of animation styles that can be used to bring your brand’s vision to life. And with advances in technology and software, animators can now create more realistic and intricate designs than ever before. Whether it’s a short promotional video or a full-length animated feature, the animation is a powerful tool that can help your brand stand out in today’s crowded digital landscape. 

No barriers.

Well, literally! Animation can help you reach a wider audience by transcending language and cultural barriers. Because it’s… right, universal! Unlike live-action videos that may be limited by language or cultural nuances, animations have a universal appeal that can be understood and appreciated by people of all backgrounds and ages.

Through the use of visual storytelling and captivating characters, animation can create an emotional connection with viewers, regardless of their language or cultural background. This is especially important for brands looking to expand their reach and connect with new audiences in different parts of the world.

Your character — your ambassador.

Influencers can take your message and spread it around the world. But what if you will go another way: animated characters can become brand ambassadors that your audience can relate to and engage with? Bet that your industry doesn’t really have many examples of that kind of choice.

Summary

…Yes, we didn’t know about your industry. But you can always tell us! As you have seen today, we are well aware of the general landscape in advertising, and positioning brands. Come to us, if you need to make your brand equipped with a great video. Why? We already know what is a stand-out choice for your industry 😉