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Why Using Animated Pitch Deck? Makes Your Pitch Concise Makes Your Pitch Easy to Understand Convenient for Investors Call to Action What to Include in Your Animated Pitch Deck? Who Needs a Prototype? Types of Animation Pitch Decks Explainer Video Conclusion9 min read
Imagine this: you’re in the pitching arena, a room full of potential investors hanging onto your every word. You rattle off facts, figures, and market analyses, punctuated by a sea of bullet points and dry charts.
While your passion is undeniable, the audience starts to glaze over. Information overload sets in. This is the harsh reality for many tech startup pitches. It is no longer time for Bible long manuscripts that explains why your product has to get the funding. No one reads them anymore. But what if there was a way to inject excitement, clarity, and memorability into your presentation?
Why Using Animated Pitch Deck?
Why, indeed? Let’s say, you are explaining a revolutionary new data analysis software. Words like “machine learning” and “cloud-based algorithms” can sound intimidating. But with animation, you can create a sequence that visually demonstrates the user journey.
Show users uploading data, the software analyzing it in real-time with dazzling graphics, and finally, insights popping up on the screen. It’s clear, engaging, and even investors unfamiliar with the technical nitty-gritty will grasp the essence of your product.
Animation isn’t just about explaining complex processes; it can also simplify complex data. Static charts and graphs can be dull and hard to decipher. But with animation, you can bring those numbers to life. Let’s take a look at the main reasons for using animation to pitch investors.
Makes Your Pitch Concise
Investor pitch decks often take 15-60+ minutes, which can be a long time to hold an investor’s attention. Focus on the key messages relevant to your pitch to create a concise presentation that’s only 2-10 minutes long.
Makes Your Pitch Easy to Understand
Animated visuals can tell your story in a way that’s easier for investors to grasp. Use motion graphics and animated infographics to present stats, facts, and data in an engaging and impressive way.
Convenient for Investors
Investors get more pitches than they have time to review. An animated investor pitch deck allows investors to watch your presentation when it suits them best.
Call to Action
Include a CTA (call to action) at the end of your video, prompting investors to learn more, watch another video, contact your sales team, or visit your investment page to make a contribution.
What to Include in Your Animated Pitch Deck?
Since animation can present all the things you need in just a few minutes, you can try adding everything you find important. Yet, you need to show basic elements in pitch deck. Here are some of them:
| Mission/Vision | Clearly state your company’s mission and vision. |
| Team Introduction | Introduce your team and highlight their industry experience. |
| Problem Statement | Describe the problem your company aims to solve. |
| Solution | Explain the solution your company brings to market. |
| Market Opportunity | Outline the market opportunity, including size and growth potential. |
| Product/Service | Provide details about your product or service. |
| Customer Base | Identify who your customers are. |
| Technology | Explain the technology behind your product or service. |
| Competition | Identify your competitors and your unique advantages. |
| Traction | Highlight the traction your company has already achieved. |
| Business Model | Explain your business model and how your company makes money. |
| Marketing Plan | Outline your marketing strategy and plans. |
| Investment Request | Specify what you are asking investors to provide. |
Who Needs a Prototype?
Maybe you haven’t gotten around to building a fully functional prototype yet. Animation allows you to create a realistic representation of your product in action. This is a game-changer. Investors can see how users will interact with your software, website, or app.
They’ll get a clear understanding of its functionality, user experience, and most importantly, its value proposition. Imagine showcasing a sleek animation of your mobile app, complete with users swiping through features and experiencing the intuitive design. It’s a powerful way to demonstrate your product’s potential, even before it’s fully realized.
Types of Animation Pitch Decks
Condensed Investor Pitch Deck
A condensed investor pitch deck focuses on a few key elements that investors need to know. If they are interested in the project, they can read the rest or discuss on meeting.
Some companies create shorter, more focused pitch decks to reduce production costs and save detailed information for in-person meetings with investors. This approach helps companies get their foot in the door at venture capital (VC) firms.
Explainer Video
Animated explainer videos are popular among tech startups for illustrating their business concepts. These videos highlight user benefits and are typically not used as full pitch decks.
Infographic Pitch Deck
An infographic pitch deck is a presentation that uses data visualization and storytelling through infographics to condense your pitch into a visually compelling format. It prioritizes clear, concise information with minimal text, making it easy for investors or audiences to grasp your key points at a glance.
Comprehensive Animated Investor Pitch Deck
The most complete form of pitch deck. A comprehensive animated investor pitch deck provides an in-depth explanation of your business, covering all crucial aspects to give investors a complete understanding of your pitch. Meaning – you should put almost everything in the pitch deck.
