Contents
Identify the Audience You Need to Hit First Start with a Sparkling Script What’s the “aha!” a moment that makes it unique? Choose Your Video Style Collaborate with Another Brand What Not to Do with Animation 1. Don’t Overcomplicate the Message 2. Avoid Long, Boring Explanations 3. Don’t Use Animation for the Sake of It 4. Skip the Clichés Conclusion7 min read
So, you’ve done it. You’ve created a new product platform, and you’re ready to introduce it to the world. Congratulations! But, here’s the thing: no matter how revolutionary your product is, a lengthy explanation will have people clicking away quickly. And you know that.
So that’s why you have turned to animation. But how, exactly, should you introduce your product through it? Let’s find out.
Identify the Audience You Need to Hit First
Instead of trying to win over everyone right out of the gate, focus on the people who will benefit most from your platform. Think about the early adopters — the ones who really need what you’re offering and are likely to get excited about it.
These could be small business owners who need a streamlined workflow, or fitness enthusiasts looking for the next big wellness tool. By targeting this core group first, you build a solid user base and create a buzz that can spread to broader audiences later. Still, answer these:
Who are they? Are they tech-savvy millennials, busy parents, or coffee-addicted freelancers?
What do they like? Understanding their interests will help you craft a message that resonates.
Once you’ve identified your audience, you’ll be better equipped to create a video that speaks their language.
Start with a Sparkling Script
The script is the backbone of your animated video. It’s where you answer the “what, why, and how” of your platform. Keep it light and conversational, and remember, you’re talking to humans (not a committee of robots). A few questions to consider while writing:
What problem does your platform solve?
How does it work?
What’s the “aha!” a moment that makes it unique?
Sure, you can say something like “I am not a writer, how can I write a script?!” Gotcha. Collaborate with an animation studio or in-house talent.
If you have an experienced in-house team, they’re your go-to! But if not, partner with an animation studio that “gets” your vision. Professional studios are skilled at transforming ideas into animations that resonate. Look for one that understands storytelling, so your platform’s benefits shine through without heavy jargon.
Choose Your Video Style
There are many animation styles to consider. Here are some of the most effective ones:
Explainer Videos: Great for laying out how your platform works in a short, engaging format.
Product Demo Videos: These walk your audience through specific features and can help bring complex details to life.
How-To Tutorials: Perfect if your platform has specific actions or steps users need to know. Maybe a good idea to use this later.
Customer Testimonial Animations: Turn real user experiences into animated stories that build trust.
Publish the Full Video on YouTube.
A polished, professional video deserves a place on YouTube. It’s the best platform for longer content, and your animation will reach new audiences over time as people search for solutions in your niche. Besides, do this:
Optimize the title and description for SEO. Make it clear what problem your platform solves.
Create a series of related videos or shorts that dive into specific platform features or use cases. This way, your channel becomes a resource rather than just a single video drop.
Promote the YouTube link in your Stories and Reels to drive traffic and extend your video’s reach even further.
Collaborate with Another Brand
It’s not time for partnerships, you might say. Well, it is. Teaming up with another brand in your industry can be a powerful way to extend your video’s reach, add credibility, and build a broader audience. A strategic collaboration amplifies both brands by leveraging each other’s networks and expertise.
Your partner likely has platforms and channels where your video can get valuable exposure, such as their social media, website, or email list. Discuss placement options to ensure the video gets maximum visibility. If they’re sharing it on social media, for example, a post from them mentioning the collaboration and tagging your brand can reach new, engaged viewers. Use this power!
What Not to Do with Animation
1. Don’t Overcomplicate the Message
Avoid using jargon or overly complex visuals. Keep things simple and focused on your core message. The goal is to clarify, not confuse. For example, if your platform is health related, use straightforward terms to explain how users can track their daily water intake without confusion.
2. Avoid Long, Boring Explanations
As tempting as it might be to delve into every feature, long explanations can lead to viewer drop-off. Stick to the essentials and let visuals do the talking. Don’t list every single feature of your platform, focus on the top three.
3. Don’t Use Animation for the Sake of It
Make sure the animation serves a purpose. Maybe you need something else? Sometimes simplicity is key.
4. Skip the Clichés
Avoid using tired animations or generic stock footage that scream “I gave up.” Strive for originality! Instead of showing a character miraculously organizing their to-do list, show them tackling real-life chaos with the help of your platform.
Conclusion
A great animation video is a strategic tool. It works best when it’s used to tell a story, simplify something complex, or show off what makes your brand different. These days, it’s all about being visible and memorable, and animation helps you stand out in a crowded feed.
So, use it with intention — whether it’s to introduce a new feature, explain a process, or give people a reason to remember your name. If you need help with the “how” or “where” to start, reach out. Let’s make sure your message doesn’t just get seen but actually makes an impact.
