You've Posted an animated video. How to determine if It's actually good? A performance tracking guide

So, you’ve just hit the “post” button on your shiny new animated video. It’s colorful, engaging, and possibly even a little funny — perfect, right? But how do you know if it’s actually doing its job? After all, an animated video isn’t just about wowing your audience with cool visuals; it’s about driving results.

Let’s dive into how you can track your video’s performance to ensure it’s not just a pretty face but a valuable asset to your business.

Step 1: Define What “Good” Means to You

Before you get lost in the numbers, take a moment to define what “good” means for your video. Are you aiming for more views, higher engagement, or increased sales? Maybe you want your video to boost brand awareness or educate your audience. Whatever it is, setting clear goals will give you a yardstick to measure your video’s success.

Key Metrics to Consider

Views: Are people watching your video? Simple, but it’s a start.

Engagement: Likes, shares, comments — these indicate your video is resonating.

Click-Through Rate (CTR): If there’s a call-to-action, how many people are following through?

Conversion Rate: Are viewers becoming customers or leads?

Watch Time: Are people sticking around until the end or bailing halfway through?

Step 2: Use Analytics Tools to Your Advantage

Your video is live — now what? Time to dig into the data. Platforms like YouTube, Facebook, and even LinkedIn offer analytics tools that give you a breakdown of how your video is performing.

What to Look For

Audience Retention: Check where viewers drop off. If people are leaving before your big reveal, it’s time to rethink your video’s pacing or content.

Traffic Sources: Are people finding your video organically, or is it all paid traffic? Knowing this helps you understand how effective your distribution strategy is.

Demographics: Who’s watching your video? If your target audience isn’t engaging, you may need to tweak your approach.

Step 3: Gather Audience Feedback

Data is great, but don’t underestimate the power of direct feedback. Ask your audience what they think of the video. Are they sharing it because they find it valuable, or just because it’s funny? Understanding the “why” behind their actions can offer insights that numbers alone can’t.

Ways to Get Feedback

Surveys: Quick and simple, ask viewers what they liked or didn’t like.

Comments and Reviews: Monitor what people are saying publicly.

A/B Testing: If you’re unsure about certain elements, test different versions and see which performs better.

Step 4: Compare Against Industry Benchmarks

How does your video stack up against the competition? Look at industry benchmarks to see if your performance metrics are in line with what’s typical for your field. For example, if the average CTR for videos in your industry is 3%, and yours is hitting 5%, you’re in good shape.

Where to Find Benchmarks

Industry Reports: Many marketing firms publish annual or quarterly reports with video benchmarks.

Competitor Analysis: Check out what your competitors are doing and how their videos are performing.

Step 5: Make Adjustments and Optimize

Your first video is rarely perfect. Use the data and feedback you’ve gathered to make improvements. Maybe your next video needs a stronger call-to-action or better visuals. The key is to keep testing and tweaking.

Areas for Improvement

Content: Is your message clear and engaging?

Length: Is your video the right length for your platform and audience?

Distribution: Are you promoting your video in the right places?

Step 6: Celebrate (or Rethink) Your Success

Once you’ve measured your video’s performance and made necessary adjustments, it’s time to step back and evaluate. Did your video achieve the goals you set out for it? If yes, great! If not, don’t sweat it. Every video is a learning experience, and the next one will be even better.

Conclusion

Determining if your animated video is actually good goes beyond the number of likes it gets. It’s about understanding how well it meets your business goals and resonates with your audience. By tracking the right metrics, gathering feedback, and continually optimizing, you can ensure that your videos aren’t just eye-catching but effective too. So go ahead, post that next video with confidence — you’ve got the tools to track its success.

What? You need someone to help with a video? Well, we handled the tracking, so we can make a video. Contact us, and tell what you want. Yeah, even now!