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Marketing

Sales

2020

Braun Animated Commercial

Contents

1 min read

We created two promo videos for the Braun products. The first video is about the steam generator. The second is about blender. We designed the script, drew illustrations and animated the video. The videos were in two languages: Ukrainian and Russian.


Video details & Credits:

  • Duration: 15 seconds
  • Format: 2d graphics with character animation
  • Type: Animated Explainer Video
  • Client: Braun (Germany)
  • Production: Darvideo Animation Studio | darvideo.tv
  • Timing: 2 weeks

Story: Blender Mom stands at the table on which the products lie. These are milk, vegetables and fruits, eggs, flour, meat, etc. Mom clicks her fingers and, in a second, these products are already put together. Eggs, milk, flour sugar, and near them a whipping nozzle. Then the meat and onions, next to them a bowl of blender with knives. Then fruits and vegetables, and next to them a bowl for the smoothie. Mom clicks on the button (it is possible to show a full screen button) and in a second we see a happy family at the table. On the table are pancakes, cutlets, juice and smoothies for everyone.

Main idea: don't spend hours cooking. Treat your family with a good time, leaving time for pleasant communication. Steam generator Mom starts ironing things. The iron slides smoothly over the surface. Mom freezes and finds herself at a ski resort. She skis, enjoys the frosty air, smiles. A dog with a toy in her teeth appears on her path. Mom is coming back to reality. Next to her is a mountain of ironed clothes. She picks up the toy, disinfects it with vertical steaming and gives it to her daughter.

Sketch Storyboard

Final result

Final video

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