Contents
1 min read
About: This is a video about the results of an advertising campaign.
What we did: We have made created the video basing on the client’s idea and advertising campaign data.
Video details & Credits:
Duration: 80 seconds
Format: 2d graphics | motion design
Type: Video case
Client: Forest Balsam
Production: Darvideo Animation Studio | darvideo.tv
Timing: 1 weeks
Story: To raise awareness among audience that rinsing should be everyday habit, which prevents dental health problems. To introduce the most innovative for Ukrainian market SKUs in product line - Rinses with gel formula. To conquer young consumers with innovation products.
Big idea – Rinsers battle! Solution: Face recognition technology first time in the Ukrainian advertising market. Raccoon – literally translated to Ukrainian langue as “Raccoon-rinser”.
10 620 users added chat bot into their messengers. 62% of users completed the action – rinsed their mouth using the face recognition technology. Big user base ready for further communication. Raccoon challenges you to a battle. Challenge accepted!
