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Non-Profit

2020

Carlsberg Corporate Animated Video

Contents

2 min read

About: This is a video presentation about the company. In this video we show how the company developed from the first day of its creation to today.


Video details & Credits:

  • Duration: 2 versions of the video in Ukrainian and English (160 sec each of them)
  • Format: 2d graphics + with character animation (very little)
  • Type: Animated Promotional Video
  • Client: Carlsberg Ukraine
  • Agency: AG communications
  • Production: Darvideo Animation Studio | darvideo.tv
  • Timing: 15 weeks

Story: Life is movement. Since our foundation, we have been constantly moving forward, creating, inventing and sharing our best practices with others, this way making an impact and improving the world around us. We’ve become one of the beer market leaders in Ukraine, due to our aspiration for perfection and high standards of work. In Ukraine, our breweries operate in Kyiv, Lviv and Zaporizhia.

Carlsberg Ukraine portfolio includes more than 15 brands of beer and alcohol free beverages. Responsible approach to doing business, helps us be one of the best employers, and create thousands of jobs in related industries. Carlsberg Ukraine is in top 30 taxpayers of Ukraine, continuously investing in its economy.

We have become one of the largest consumers and processors of Ukrainian agrarian raw materials, creating value-added product “from field to glass” inside the country. Almost one hundred percent of the malt we use for brewing is grown in Ukraine.

We brew beer based on 4 main ingredients: Malt, hops, water and yeast. And the quality of all our beverages at every stage of production is in strict control of our own laboratories. Increasingly improving technology, we still keep close to the ancient brewing traditions and cherish our history. And that is why, our beer is so popular not only in Ukraine, but also abroad. We invest in culture and science, caring about society and guided by the main goal of the Carlsberg Foundation, which was articulated back in 1876 by Jacob Christian Jacobsen, the founder of the company. We care about the footprint we leave in the world.

Together Towards Zero program is our contribution to fighting global climate change, reducing the availability of resources and water. Admitting that we might never reach perfection, we are sure that we still move forward in the right direction. Carlsberg Ukraine – brewing beer for better today and tomorrow.

Sketch Storyboard

Final result

Final video

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