5 examples how animation will boost your brand’s new feature launch

Let’s say it like it is: launching new features is a HUGE deal. The whole world has to know about it, isn’t that right? However, when you just put updates on your website, nobody is going to notice it. Okay, maybe some people will, but still – you get the point. But what if you create an animation about this new feature – maybe a short video, maybe just an Instagram reel?

The reason why you have to choose animation is simple. Animation is a great way to showcase the features and functionality of your new product or feature. Through animated demonstrations, you can highlight updates, demonstrate how they work, and showcase their benefits. Is there a better way to show it to people?

By visually demonstrating your new feature in action, you can help your audience understand its value and why they need it. This means that the practical side of such an approach is impeccable. Let’s dive deeper into this idea, and look at some examples!

How the Brands Showcase Their New Features with Animation?

The best way to add something new to your business is to take a look at how other brands did it. There is much to borrow for your own brand!

Spotify

The beloved music streaming platform is a trend setter. Wrapped, the annual feature, plays on our love to reflect on the past year – in this case, in the context of our listening habits. We all love it, right? A simple combination of bright colors and the journey through the past, brings enormous engagement.

Animation has the unique ability to evoke emotions and build an instant connection with your audience. Humor, heartwarming moments, or visually stunning imagery can create a memorable experience that resonates on a deeper level.

This emotional connection fosters trust and builds excitement around your new feature, pushing viewers from passive observers to active participants in your brand story. Here is how Spotify has introduced its ad feature. The video is very simple – faceless characters, some words, vivid colors. Yet, it worked perfectly. And it took just 46 seconds! 

Innovative Logistics Platform

This is an entirely different way to show the features. It is very schematic, very map-like. You get more information here, but simplified – just because there is a lot of it! Unlike Spotify feature – which is very simple, here you need more.

Trident is the brand-new warehousing and logistics platform that’s transforming the way thousands of businesses send, store and sell. They provide clients with a single dashboard for controlling shopping, stock, logistics and warehousing. The clients get the best prices for worldwide delivery through our global logistics network.

You can search for a flexible network of high-quality warehouses to get just the space you need, with no unnecessary costs. They help to simplify logistics and fulfillment for everyone, everywhere, at any time, all on one platform. 

SigSense’s Predictive Asset Management platform

SigSense acts like the user’s helper, keeping them updated on what’s happening and alerting them when they need to pay attention. The SigSense platform gives the user everything they need to be more proactive instead of just reacting to problems.

The main thing making this possible is the Deep Learning AI behind the platform. It tells the user instantly how each piece of equipment is doing and provides them with the details they need to keep things running smoothly. Plus, it stores a bunch of useful performance data for each machine that the user can access anytime, day or night. The outcome? Less need for service trips and less time when machines are down, which means steady productivity, lower maintenance costs, and happy customers. What’s even better is that the SigSense platform is easy to use and works on any device that’s plugged in.

For instance, it can notify Pam right away if one of the 3D printers she watches stops working. It shows Bill the info he needs to fix his ATMs in just one visit. And it gives Marco smart insights to help him decide on buying new manufacturing machinery. This video shows different features, and how they integrated into the whole. 

Eero by Amazon

Everybody knows Amazon. And still, they choose animation to explain a product and its features. Amazon’s Eero Wifi router is just one of many products you can buy to get internet in your home. Since there are lots of options out there, Amazon needs to explain why their router is better than the rest. In the video, they show why their router is great by using cartoons. They show how fast it is with pictures and sound of speed.

Then they show how well it works all around your house and how you can control it with your phone or tablet. Making a video to sell something like internet can be hard because you can’t see or touch it. But the people at Amazon decided to use cartoons to show how it works and why it’s better than other routers you can buy. 

1972 Bourbon

This example isn’t really about the features. Yet.. it is a good inspiration for the features videos you may want to borrow. This is an alcohol ad! What can it teach us? When you launch a new feature – and if it is not utterly unique – you may want to distinguish yourself from the rest. Alcohol is hardly unique. But.

1972 did a great job in their video by using pictures, a voice talking over, and a story that lots of people can relate to. In just 30 seconds, they tell a story about a special night that sticks in your mind. This is enough time to show what their brand is all about and make people who like their kind of bourbon want to buy it. 

Conclusion

Sometimes it is not about your feature – it is about HOW you present it. Animation offers a powerful tool to captivate your audience, evoke emotions, and convey your message effectively.

By harnessing the potential of animation, you can breathe life into your brand’s new features, making them more memorable and engaging for your audience.

So, remember, the next time you’re launching a new product or feature, consider the impact animation could have on your brand’s success.