Animated Explainer Videos for Pharmaceutical Companies

When it comes to video marketing, the idea of using animated health videos is not new. Today, video animation has become a popular medium for communications in healthcare and pharmacy. Eye-catching animations make a powerful and lasting impact on viewers and have the ability to inform and influence a target audience, which includes both medical professionals and patients.

Why Is Pharmaceutical Explainer Video So Popular?

Many different types of video content are used in digital marketing, but explainer video for pharmacy is the most popular format in the pharmaceutical industry because it’s engaging, bold, and easy to share. Animated explainer videos help companies visualize complex study data, introduce innovative technologies, show how specific medicines work, train medical staff, and communicate with patients, providing them with useful information. It can be difficult to communicate complex ideas in pharmacy, but explainer videos can be a great way to do it.

The attention span of today’s consumers has significantly decreased, and no one is likely to read long medical product descriptions and instructions on how to use them.

Using visual storytelling, engaging 2D animation makes complex information accessible to people with different educational backgrounds and different levels of knowledge.

In fact, animated explainer videos allow brands to speak the same language as their target audience and present complicated topics clearly and concisely, offering a more emotional format of communication.

What Are Common Use Cases for Health and Pharmacy Video?

Healthcare and pharmaceutical companies have to ensure that both medical professionals and patients are well-informed of how new drugs are researched and developed and how they can be used as a medication to treat or prevent different diseases. Animated explainer videos are ideal for communicating such messages to different audiences. But explainer videos can be used for a variety of purposes, and some examples include:

● Product videos that explain how specific medicines work

● Branding videos for pharmaceutical companies that tell their story and build trust

● Training videos for medical professionals that present best practices

● Sales videos for marketing presentations that communicate the value proposition

Educate Your Audience

There are lots of various pharmaceutical drugs from different companies on the market, so the completion is very high. It’s quite understandable that everyone in the pharmaceutical industry wants to expand their reach and increase sales of their medicines. But the main goal is, of course, improving the physical and mental health and well-being of people and giving them access to quality healthcare. Thanks to quick access to the internet, many people search online to find answers to their medical questions before going to see a doctor.

Although online self-diagnosis is controversial, it’s a growing trend, so it’s important to provide consumers with relevant, up-to-date information and tell wider audiences about innovative new therapies that will help them live healthier lives. It is important to promote proper use of the existing pharmaceuticals and the new ones, including generics. That’s why pharmaceutical companies use animated explainer videos to inform wider audiences about new innovative drugs and other medical products and about their positive and negative effects on the human body. Animations are intuitive and use visuals to explain complex concepts. That allows companies to convey pharmaceutical knowledge in simple words and avoid professional jargon that is incomprehensible to those who didn’t study medicine.

And it’s also crucial to communicate scientific advancements and new approaches to treating serious physical and mental illnesses to healthcare companies and medical professionals. Explainer video for medicine allows pharmaceutical corporations to communicate scientific, technical, and regulatory knowledge and best practices.

Build a Strong Brand to Attract Consumers

The most significant aspect of life for everyone is their health and the health of their loved ones. It’s a very sensitive issue, and consumers always make decisions consciously after checking out different resources, researching different options, and comparing them. When it comes to healthcare products and medicines, people tend to deal with brands they can trust. That’s why pharmaceutical companies should use different content formats that can help them build their brand, increase brand awareness, and connect with consumers to build long-lasting relationships.

You should invest in pharmacy promotional video content that gives viewers a 360° view of your company. Branded explainer videos are just perfect for that purpose. You can use them to tell about what your brand stands for, what values you represent, what your know-how is. It’s the most effective way to create a unique digital personality that will allow you to stand out from the competition and connect with consumers on an emotional level, giving them compelling reasons to buy from you.

Attract Medical Practitioners

Medical professionals are the people who influence purchasing decisions of end consumers. Medical professionals suggest treatment methods, prescribe medications, and incorporate certain pharmaceutical drugs into their therapies. According to studies, these people also spend about an hour and a half every week watching informative videos related to their professions. They are busy people and don’t have a lot of time for reading numerous scientific studies, journal articles, and white papers provided to them by sales representatives. They choose video content because it illustrates the important advantages of specific medicines and use cases of new therapy options in a fast, simple, and engaging way.

Short videos allow pharmaceutical companies to convey more targeted messages to educate medical professionals about innovative approaches to treatments in different therapeutic areas.

By creating animated explainer videos, you will be able to:

● Inform medical professionals about the best practices

● Promote a dialog on complicated medical issues

● Highlight the benefits of new drugs

● Showcase innovative treatments

● Create engaging space for cooperation

Bottom Line

According to research, by including an explainer video on their landing page, pharmaceutical companies can increase their conversion rate by more than 85%. That’s a convincing reason to add animated explainer videos to your marketing strategy and use them on your company’s website, social media channels, email marketing, and paid advertising.