Essential social media marketing statistics in the pandemic times

Social media always was extremely important for brands, businesses, and the market in general. During the unexpectedly isolated times, brands had to learn how to survive without face-to-face interactions with the audience and how to make people interested in your work in spite of anxious, even panic situations.

If people used to hang out on social media most of their free time before the coronavirus era, let’s say so, today in social media they find the only way to communicate with the outside world. Besides, social media literally penetrated people’s lives long ago to an enormous extent.

For many people, social media is used daily for a number of things. During the pandemic many social platforms became the only alternative for entertainment, sharing things, and socializing. Well, work, of course. Naturally, if people are there, marketing will be focused there, too. With half of the world’s population on social media, your business couldn’t grow apart of social media. In such circumstances we observed something very interesting: social media continuing to change, giving more opportunities for brands to learn how their audiences behave. So, this is vital to notice how these changes influenced social media, what to expect later, and how to build new strategies. Let’s take a look at essential stats on social media marketing.

Facebook Statistics

Facebook remains the platform for middle age users. Apparently TikTok and Instagram won the teens and young people over. Usage of Facebook among teens each year is gradually falling. Now it’s 65%; Facebook had 1.84 billion daily active users in December, and what is especially useful to know for brands, most of the users – in fact, almost 100% used mobile devices.

Even though Facebook is a text-driven platform (one of the last to survive), but DataBox claims that videos are slowly capturing this social media. Most of the clicks are for videos. The best time to post on Facebook is Wednesday at 11 AM and 1-2 PM, according to the statistics of Sprout Social.

Instagram Statistics

Instagram Stories post 500 million users in a month. Most of the users claim that stories is the main type of content they are looking for on the platform. Most of the people that use the platform are under 34 years old. Unlike Facebook or more business-oriented LinkedIn, here you can really find and attract your audience.

Marketers say that the main audience on instagram is Z generation. 98% of marketers claim that Instagram is the best platform to use influential marketing. The number of influencers is growing with each month. 91% of instagram users follow businesses. 83% of instagram followers use the platform to make pre-purchasing decisions.

YouTube Statistics

YouTube is the second main search engine after Google. YouTube is the second most popular channel for businesses sharing video content. (Buffer) Since people look more for video content, YouTube is number one to post your brand videos. 85% of people under 20 are active on YouTube.

TikTok Stats

TikTok has 700 million global active users. In 2020 has become the most downloaded applicationб and it continues to be the most rapidly growing app in 2021. It is also the second most useful platform to implement influencer marketing. A majority of TikTok users are teenagers. 60% of TikTok users are female.

Conclusion

Surely, all of these stats will change over time. But knowing what is going on each platform right now, your brand will have a better opportunity to move forward. In such times a right way to make your social media campaign is to connect to people.

Based on the stats you have now it is better to make an informing decision. Don’t forget that the orchestra of hype begins only on social media, especially during the time of isolation. Evidently, if you have realised where exactly your audience is staying, whether it is TikTok or Instagram, you can leverage the level of involvement of your followers.

Marketing is, after all, a combination of many things. While you are trying to promote your product it is always useful to know how to act in order to attract your audience to the place where these people like to spend their online time.