How to Choose the Right Animation Studio
How to Choose the Right Animation Studio
Looking to create an animated explainer video for your startup? It’s a great way to get your company or product on the map. It’s also a chance to make a good first impression on potential customers and give your audience all the information they need.
Animated videos allow you to present complex topics in a simple, appealing, and engaging manner by telling a story. If you use visual cues combined with audio explanations, information is more likely to resonate with your audience. If done right, an engaging explainer video can increase brand awareness and boost sales. So it’s critical to choose a video animation studio that can produce a killer animated explainer video for your company.
There are many things to consider when deciding how to find the right animated video company for your business. So how do you start? Read on to find out.
Expertise in Creating Explainer Videos
Not all video production companies specialize in making animations, and much less in motion graphics. But writing an explainer video script and editing it can be challenging for those who aren’t experts because animation videos differ a lot from live-action videos and the other related staff.
So what is the best way to choose an animation studio? Review animation portfolios. This way, you can check their video quality and get a better idea of its variety. You should evaluate the company’s previous work to decide whether it is the right fit for your brand’s needs. Pay attention to the scripts, distinctive graphics, animation, voiceover, background music, and sound mix. That will help you understand what you can expect from your project.
Choose an animation company that makes original animations from scratch and avoid companies that use stock images and templates available on the internet. You need unique animated videos that will help your customer understand your products or services better. That’s why the studio you choose should be eager to research your topic and get to know your brand.
You should also choose a good production company that can offer you a full range of different services. It’s best to deal with the one whose team will be ready to go the extra mile to customize their services to your requirements. Look for the studio that can oversee the entire process from start to finish.
Budget is a very important aspect for a startup, so your animated video production company of choice should be affordable. But it doesn’t equal too cheap, and you should also remember that high prices are not always indicators of better quality.
There are many companies with higher costs than average, and the quality of their animated videos is not particularly good. There are also many animation companies out there that offer affordable services, but sometimes, they are only affordable because they are skipping essential steps or hiring poor talents. That’s why you should look for companies that offer a perfect quality-price combination.
Be ready that the costs may vary greatly, depending on the complexity and timing of your video project. You should make sure that the budget estimate for a project on the studio’s side is transparent and clear and doesn’t contain any unnecessary expenses or hidden costs. You should also confirm that the pricing is all-inclusive for all production services.
If the team of the animation studio is experienced enough, they will help you select the best animation style, duration, and music for your video. They will also let you actively participate in all stages of production because no one knows your product or service better than you.
But the company’s team should also remain active and come up with creative suggestions. If a video company has proven expertise in the field, you should listen to their recommendations, even if they disagree with you. Be careful with companies that always say “yes” to everything to please you. It’s more likely they want just to close a sale and not to create a high-quality product. A good company is responsible and always has the best client’s interests at heart.
Make sure the team of the studio you choose is willing to work not just for you but also with you. And the main thing is that if you deal with professionals, they will always meet deadlines, no matter how much workload they have.
Сustomer Service and Communication
There are lots of animated video companies with high-quality products and affordable prices, but some of them may have little time to effectively communicate with their clients. Try to learn as much as possible about the studio you will be working with, check their profiles on social media and their website. Schedule a meeting or get a conference call to get to know the team and see if they are eager to collaborate with you.
It’s important to choose animation studio that can establish an open dialogue and provide you with good customer service. Making an animated video is a process that involves multiple steps, so you should make sure they will guide you through the entire process of creating your explainer video, and you’ll be fully informed about all your options at every stage.
The animated video company’s customer service and communication should be top-notch. The team should respond promptly to all your questions and queries. They should provide you with daily updates about the project’s status and need to be clear in their intentions and action plans. Their workflow should be seamless.
The Final Word
We hope these tips will help you out when choosing the right animation studio to make your perfect explainer video that will boost your business success. It’s a big investment, so you should take enough time to evaluate as many different video animation studios as you need to make an informed decision. Their expertise and experience are going to be the major factors in deciding which animation studio you should hire. Choosing the right studio, you’ll get quality work at affordable prices, and they will work within your brand standards and guidelines to reach your vision and meet your expectations.