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                              How To Start A Tiktok For A Brand: Your Marketing Strategy

                              How To Start A Tiktok For A Brand: Your Marketing Strategy

                              Introduction

                              Do you want to get your brand seen by TikTok’s massive user base? Wondering how to start a TikTok for a brand? You’re in the right place! In this blog post, we’ll cover everything you need to know about creating and marketing TikTok.

                              TikTok is one of the fastest-growing social media platforms with over 300 million users. Users can upload short videos of themselves lip-syncing or dancing along to popular songs or performing comedy sketches. The app has become an overnight sensation among teenagers and young adults because of its ease of use, spontaneity, and creative potential. And brands are capitalizing on it too: from makeup tutorials and product announcements to promotion for live audiences.

                              Screenshot from TikTok appScreenshot from TikTok app

                              As with any new platform, it can be daunting to start TikTok for a brand. But don’t worry! You can follow some simple steps that will help get your TikTok account up and running in no time.

                              Benefits of Using TikTok for Your Brand

                              1. It has a tremendous and unique demographic reach: TikTok is the second most popular social media app among teens and young adults. It also has an easy sign-up process, meaning anyone can download it (it’s free to use the app). And they have more than 300 million active users on their platform, which means you will be able to reach new customers that are not getting your message through other channels.
                              2. It is easy to use, and the ads are affordable: TikTok has made it easy for users to post and share content. You can create a TikTok account just by linking your phone number, snapping an image or video with the app camera, and adding text captions (and filters) on top of them.
                              3. Video marketing is easy to implement on TikTok and therefore exposes your brand more. TikTok has a new video tab, which is another way to showcase your brand.
                              4. Including TikTok in the content you are already using on other channels can also be very effective since TikTok’s are great for storytelling and sharing experiences.

                              The trick with TikTok’s marketing strategy is not just following what seems like everyone else’s formula (posting daily). It is more of finding something that works best for your business goals and objectives while still utilizing how TikTok users behave so well – by being creative and interactive! That said, let us see how to set up your account and brand.

                              How to start a TikTok account

                              Starting a TikTok account is very easy. All you have to do is:

                              – Download TikTok on your phone.

                              – Create a TikTok account, using either your email or phone number to complete the sign-up process. If you get stuck at any point in this process, TikTok will provide detailed instructions and videos of how to continue.

                              – Once your account has been set up, ensure that all contact information is accurate (including location) by going to “settings” on the app’s home screen. You can then edit these settings as needed – for example, unsubscribing from notifications so that you don’t fill up your phone with alerts when people like or comment on your posts.

                              – TikTok is a real-time app, so make sure you’re posting content consistently.

                              – You can upload videos, photos, and text posts to TikTok – even animated gifs! Tiktok offers many different editing tools for your images to help them look perfect before they go live.

                              Go ahead and start your TikTok video today.

                              Explaining the elements on the video in TikTok

                              Marketing strategies for your brand on TikTok

                              Now that you have already set up an account and are posting videos of your brand, here are some marketing strategies for your brand on TikTok:

                              • Post videos of your products.
                              • Show how to use the product in a video tutorial.
                              • Ask for feedback on TikTok from customers and fans.
                              • Promote your brand by making TikTok friends with other brands, influencers, or celebrities popular on TikTok. This way, you can share each others’ posts and also cross-promote one another! It won’t only be good for more exposure, but it will make them feel special. Why not treat them like an ambassador? They’re all about promoting themselves, so they’ll love being promoted too. The key here is consistency – pick at least two different strategies every week, so people don’t get bored seeing similar content over and over again. Character and creativity are vital to winning people.
                              • Include TikTok stickers or videos with your brand’s logo in them. Meaning that people will relate to your brand easily.

                              Stickers in TikTok PackStickers in TikTok

                              • When you post, make sure to include hashtags relevant like #brandname and tags for a specific category of TikTok content (like Dance). This way, others will find your brand easily when they search for the right hashtag. It will also give people a sense of what type of posts you’re doing if they just come across one randomly because it may not have any branding.
                              • Use TikTok polls to get feedback from customers and fans on their experience with your company. You can do this by asking questions about satisfaction level or whether they would like an additional item. This will give people the chance to interact with your brand in a more personal way, which may lead to them purchasing something that they wouldn’t have otherwise.
                              • Post-TikTok stories from staff members or customers. These can be inspirational, like how one of your employees started working for you and overcame all odds.
                              • Share TikTok live videos and interviews about what it’s like to own your company. People love getting insider information on brands, so this is another excellent opportunity for TikTok.

                              Ways to Grow your audience on the app

                              The next bugging question has always been, how do I grow my audience on TikTok? For your brand to be fully established, it is critical to have a good following. These followers are the ones who convert and become your customers.

                              Pages in Tik Tok with a large number of subscribersPages in Tik Tok with a large number of subscribers

                              For that reason, here are some tips on how to you’re your audience:

                              – TikTok is all about spontaneity. So, you should post at least five videos per day to give your audience a variety of content and keep them coming back for more.

                              – TikTok allows users to react with comments on other people’s posts, so make sure you read through the feed before posting because they might be reacting negatively or positively already and want their opinion acknowledged.

                              – TikTok video length ranges from 15 to 60 seconds. Usually, that depends on if it is a live stream or not. However, that doesn’t mean everything has to be short. In fact, it would help if you were able to use TikTok as an extension of your brand. You can do this by promoting new products and services or even just doing TikTok in your daily life to show the world what you’re up to.

                              The girl is streaming live on TikTokLive stream in TikTok

                              – You can also use TikTok as an opportunity for self-expression, so don’t feel like TikTok is only for brands because it’s not!

                              The most important thing about using TikTok is consistent posting content; otherwise, people will forget that they follow you, which means fewer views and fewer followers.

                              – Remember to have fun while creating your videos because if users think of the account as something they enjoy, then they are much more likely to keep coming back for more!

                              – Use hashtags (#) that are related to your niche or brand.

                              – Use TikTok insights to see how your audience is responding to different videos.

                              – TikTok has several filters that can be used in the video recording process and not just during editing, which means you have more options for making the audience laugh or smile!

                              Using filters in TikTok appUsing filters in TikTok app

                              – Be sure to take advantage of TikTok’s new features such as stickers, polls, collaborations with other TikTok, and customizable backgrounds because these will make you stand out from all the other accounts on TikTok go!

                              Take away

                              We have talked about the benefits of advertising on TikTok and how to start up and grow your audience. In conclusion: TikTok is an excellent marketing strategy, TikTok can help you reach new audiences, and TikTok helps build your brand.

                              • Remember to be objective, this way, you will reach the right audience.
                              • Link your company’s account to other socials.
                              • To grow an audience, consider using  influencers too.
                              • Relevant hashtags will place you to critical demographic users, e.g., #iphonex.

                              TikTok is the newest social media platform on the market, and it's quickly becoming one of the most popular - in the article about TikTok

                              TikTok is the newest social media platform on the market, and it’s quickly becoming one of the most popular. The app has been around for a while. In 2016, they introduced features that have made it more accessible to brands than ever before.

                              Want to know how to go about creating a TikTok account and using it for your brand? Check out our blog on the benefits of using this app in conjunction with marketing strategies. We also have some tips that you can use if you want to build up an audience on the app, so stay tuned!

                              You may also be interested in:

                              12 best practices for killingly successful TikTok video ads

                              How TikTok influences marketing

                              Video Formats: How to choose the right format when publishing your video to Youtube, Instagram, TikTok, Twitter and other social media

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