I want video like this

                              post background

                              Is it possible to use animation as a lead generation tool?

                              Any business, no matter how small, big or unique, is in constant need of attracting leads. In other words, any business needs supporters, buyers and clients. While it might be possible to grow the audience with traditional approaches (social media, webinars, etc) outreach is a rather “inside” tool that is easier to use across the places on the internet where your leads spend their time.

                              Video "How to get more leads?" | DemandWorks Media

                              Let’s start from the very bottom and get a clear understanding of the term “outreach”.

                              What is outreach?

                              You might have heard this word before, but to grasp all the meanings of the process is not easy in one or two lines. So we have to learn first a definition that won’t confuse us. And what does it have to do with animation after all? Well, we are getting to the point.

                              GIF image | Darvideo studio blog

                              Outreach marketing is a number of strategies that aim to target persons and organizations that are the audience of your business, and, therefore, that may be interested in joining you or buying your product. 

                              The idea behind it is not merely to find people interested in your product so they could buy it; it is more than that. The goal is to deliver information about a product to those who need it. Outreach marketing considers mutual benefits for both parties.

                              Benefits of Outreach Marketing

                              Benefits of Outreach Marketing

                              Most of these points worked for our client, but especially they managed to improve the last two features in this list with our video. Why? Because once the audience you are trying to reach is getting your product, they want to share it with their friends. At least on Facebook or Instagram. This is exactly how it worked out in this case.

                              Solutions is a well known consulting company that specializes in supply chain management. Overall, these complex services require a lot of time and money thus unaffordable for smaller companies. This simple motion graphics explainer shows What-If Service, a solution that can provide some basic insights for much fewer costs and significantly less time.

                              Such a video is a real engagement tool – it makes people interested in the project and quickly turn them into advocates of the brand.

                              Why is outreach efficient today?

                              The aims of outreach strategies include more than reaching out to your prospects. There are a variety of goals: to find business partners, make partnerships with influencers, or establish connections with certain individuals if your business is unique and the audience consists of a handful of people.

                              One of the most important reasons to use outreach today is pretty obvious: it is not that easy to find your brand. Even for those who will be interested in it.

                              The amount of information is overwhelming. To come through it and find whatever you need is an arduous task.

                              So, if you are hiring a lead generation team or have your own at the company, make sure they use the right channels of communication with the potential leads.

                              Channels of communication

                              A successful outreach campaign depends on the results brought. However, these are very hard to achieve without determining the right communication channel.

                              You should know your target audience well enough to reach them on the platforms that are suitable for them.  In other words, your prospects prefer some channels of communication, and while outreaching them you have to find what truly works.

                              DemandWorks - Animated video created by Darvideo Studio

                              There are several main communication channels for those who work with generating leads.

                              FAcebook - one of the main communication tools

                              LinkedIn | Darvideo Blog

                              Email - the most underrated communication channel

                              Which of following channels drive revenue for you | Darvideo blog

                              How to understand that your approach doesn’t work

                              Obviously, animation on its own can not bring any leads. However… If you are using email outreach, Facebook or LinkedIn outreach strategies not as the book taught you, but with creativity and mixed approaches, the animation is your benefit. Why?

                              Let’s imagine a situation:

                              How to understand that your approach doesn't work

                              Therefore, you need another approach to your audience.

                              First of all, you can outreach several people from one company. What does it mean? The standard approach assumes that you have to contact one person from one company.

                              But don’t you want to increase your chances by talking to several at once?

                              Advice: try to reach a few people at once. Maybe they will talk about your company with each other and this will affect their choice.

                              Andrew Johnson, the head of lead generation “In my experience, contacting several leads at once can be a great advantage. First, this is how you show them your interest in the company. Second, you give them this opportunity to talk about you. Third, the chances of convincing them that your product is worth their attention are better. “

                              Why is animation a lead generation tool?

                              The animation here can be a great addition that helps to learn about your product in visual form. What is the way to do that?

                              Animation - Darvideo blog

                              An animated video will engage these people, make them interested in you. All you have to do after that is to continue communication in order to lead this person to a buying decision. Besides, he or she can be a loyal part of your community later.

                              The case

                              One of our cases is a video we made for MyAds platform. What is it? Planning and activating a digital campaign in today’s complex ecosystem remains a challenge. It requires a lot of time and expertise, and it’s not always 100% efficient.

                              Aiming to facilitate such efforts, MyAds Platform is a one-stop shop that allows clients to easily forecast, plan, create and broadcast a premium digital targeted campaign – whether it is display or video – using DMP-based data and machine learning.

                              This video was capable of convincing several leads to try the platform. Why? Because it is much more memorable and simply more engaging to learn about some services through the video.

                              Why won’t it work?

                              If your business is not one of a kind, most likely standard ways of attracting the audience is not something they haven’t experienced yet. Your competitors might use email sequence with some classic outreach tools – which is, by the way, out of whack.

                              Or maybe they reached some of the big clients of yours directly. None of these approaches will work ever again. Besides, the triggers you are using must be unique and not get out of system.

                              So you have to come with something new. Here’s where animation is your lucky star.

                              Or maybe the message is too boring… Well, that’s the case. And that is exactly why we recommend using animation in messages.

                              Nobody responds to Linkedin messages | Demi van Vendeloo

                              How to use animation as a lead generation tool?

                              As you might know already, animation is an incredibly conversive tool. People tend to react to cartoon-like moving images more vividly than to verbal information.

                              For example, in the video below you can see many reasons why people enjoy and share it. The hot topic, humour, visual abundance, and something all of us experience one way or another.

                              While in lead generation you can not use simply an animated video, but the message you write should be emphasizing the video content this letter/message contains.

                              Let’s take a look at the example: when you know who your target audience is and turn these people into contacts – whether it is email or Facebook – you can use animated video as part of the message and core of communication with them.

                              If you want to jazz your message up a little bit, the animation is literally a way to make everyone interested in the message and the company behind it.

                              There is also something called omnichannel outreach. Here you can use several channels at once, including posts on the influencers pages. And… as you might get it at the moment, here animation fits the best.

                              Did you know that….lead generation is number one challenge in 2021 for marketers

                              Lead generation is number one challenge in 2021 for marketers

                              How animated content can work in omnichannel outreach campaigns?

                              We assume that you are already familiar with your target audience, know the main triggers and activators. So, at this point, you have to make a few animated videos: about your product, explainer video and video about benefits.

                              Advice: stick to personalized videos. If you are looking for partnerships or your audience is very narrow, it won’t be hard to make personalized videos. But it will be rewarding.

                              Here’s a wonderful example of personalization with redirecting a prospect to a video.

                              Wonderful example of personalization with redirecting a prospect to a video

                              Use a Scale vs Personalization strategy, where you can apply personalization to lead to your real need to get in contact.

                              Now you can act: send an email or message with a convincing script, and attach the first video. During the communication use the rest of them.

                              Correspondence with the lead | Linkedin

                              Another approach is to post slightly different videos on thematic channels. You can use native advertising here or ask influencers to post these videos in sequence.


                              The goals behind your outreach strategy can be vastly different depending on your business needs. What we can say for sure is that traditional approaches like cold-calling are not a thing anymore.

                              Comment from our CEO Yuriy

                              Today you need mixing modes of attracting leads, and one of the underrated ways is to use animation. And you will see what mesmerising results it brings you. :))

                              Animated GIF

                              If you want to enrich your outreach strategy with a set of videos for such a purpose, you have to reach us first:) Our animation studio will make unique videos that win you over the audience you are looking for.

                              You may also be interested in:

                              How to increase lead conversion on your website or landing page with animated video

                              What is the target audience and how to find it?

                              Product Marketing Animation Agency: help your business to stand out

                              Rate page: 1 Star2 Stars3 Stars4 Stars5 Stars


                              Barry Dorf 25.09.2021 at 18:35

                              Of course you can. One of the best tools.

                              James Rhymn 26.09.2021 at 08:48

                              Quite in detail. I really liked.

                              Thomas Haresd 29.10.2022 at 13:14


                              Floyd Wags 26.09.2021 at 11:28

                              I think you worked hard on this article.

                              Ralph Mofty 28.09.2021 at 06:16

                              Plus another way to my piggy bank. I didn’t know about it.

                              Accres Bon 28.09.2021 at 06:39

                              You have collected so many different topics here. How do you do that ?!

                              Corrine Hardeman 05.02.2022 at 23:24

                              I would like to thank you for the efforts you’ve put in writing this site. I am hoping to view the same high-grade content by you in the future as well.
                              In fact, your creative writing abilities has inspired me to get my own, personal blog now 😉

                              www.xmc.pl 11.05.2022 at 10:24

                              Thanks pertaining to spreading the following great content material on your site. I discovered it on google. I may check back again when you post additional aricles.

                              Dilara Saniriet 27.06.2022 at 22:04

                              Thanks for the info

                              Brain 23.07.2022 at 21:57

                              Of course it’s possible!

                              Bell Grodhten 23.07.2022 at 22:04

                              It’s nice to see such a well-crafted design

                              Thomas Crotsi 12.08.2022 at 22:46

                              Of course, this is possible, we are now working on it.

                              Semi Ricaherte 27.08.2022 at 21:29

                              I didn’t think that we could use animation or we have animated videos in that direction. These are new discoveries for me.

                              Will Ramone 01.09.2022 at 14:57

                              Cool. That’s interesting.

                              Treger 02.09.2022 at 16:09

                              My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am concerned about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any help would be really appreciated!

                              Glebe Roise 29.10.2022 at 13:16

                              My future position will include generation, so I study all the necessary material.

                              Retmy Noncer 30.10.2022 at 15:16

                              I fully support your opinion.

                              Robert Senferte 23.11.2022 at 12:11

                              Thanks for this article 😊

                              Leave a Reply

                              Your email address will not be published. Required fields are marked *

                              Want your guide "TOP 300+ US Advertising and Marketing agencies list"?