Top 10 animation video ideas for your business (Part 2)

Are you ready for part two? In the first part we took a look at the first five ideas to make an animated video for your business, and learned how to find an idea that fits your business. What’s next? We’ll give you more to start or continue your animation commercial journey. You must be ready now!

Introduce your team’s workflow

Ditch the staged shots and take viewers on a wild ride through your company’s daily grind. Coffee machine meltdowns, epic marketing dance-offs, accountant air guitar solos – show them the real, messy fun. Showing what you team is up to is important because it shows its human face. If you can complement it with live+ animation posts in social media, go for it.

Use Straightforward Explainer Videos

Forget stuffy talking heads and dry narration.Sometimes, if your product is from a rather hard industry – fintech, crypto, AI – you need to be more down to earth.

Don’t use your professional, hard to get language. All you need is to show visuals that explain your product, and easy, nice storytelling. 

Don’t let your brand get lost in the endless scroll!

Look, TikTok is offering short content. Instagram is the same. Attention span is literally at its worst. But that’s what you need to adapt to. Create bite-sized animated snippets that hook viewers within seconds.

Think catchy jingles promoting your latest offer, animated FAQs that answer burning questions, or behind-the-scenes glimpses into your company culture. These short bursts of awesomeness will leave viewers wanting more.

Make animation if no one in your industry does

If that doesn’t sound like an idea to you, sorry – you are wrong. It is a hard point. But hey, if your industry has a few (or even less) examples of using animation, you can target the audience outside of your audience. Animation commercials can differentiate you from the competitors and open up new possibilities.

UI animation for your app

App animation is super important – don’t overlook it. It is more than just eye candy. It’s a strategic tool that can:

Boost user engagement

A well-timed animation can grab attention, pique curiosity, and keep users glued to their screens.

Enhance usability

By providing visual cues and feedback, animations can make navigation intuitive and effortless, leading to higher user satisfaction and retention.

Build brand identity

Unique animation styles and micro-interactions can imbue your app with personality, making it stand out from the crowd. In today’s digital landscape, users crave interactive experiences that delight and surprise.

As a user, you can say that this is definitely true. Right? UI animation is your secret weapon to transform your app from functional tool to captivating masterpiece.

What Are Some Tried and True Ideas?

Of course you want more. It’s easy to understand. If you need something solid to keep you going, we recommend turning to classics: it never fails.

2D Flat Animation

Think clean lines, bold colors, and characters that leap off the screen like paper superheroes. This style is versatile, adaptable to any tone, and perfect for showcasing your brand’s personality.

Remember the iconic M&M’s commercials? 2D flat animation at its finest! It’s a classic that never gets old. Even when you feel it’s old, it’s still not outdated. 

3D Animation Immersion

It is never out of fashion. Literally. In 3D worlds photorealistic characters and environments blur the lines between reality and animation. Think the breathtaking visuals of Disney movies or the action-packed trailers for video games. Is that well enough for your commercial? Bet it is. 

“Simple Complexity”

You’ve seen many of such videos. For example, this one. How does it work? An economy of storytelling and easy visuals. Plus, it is short and straight to the point. 

It is a classic that is widely used in different areas. And never fails to work.

Conclusion

Remember, the best animation format is the one that aligns with your brand, your message, and your audience. Experiment, have fun, and let your creativity shine through! After all, a captivating animation commercial isn’t just about selling your product; it’s about making a lasting impression and leaving viewers humming your brand’s tune long after the credits roll.

If you feel like any of those are a fit for you, we have one more offer: contact us. We have huge experience in creating animation of all kinds, as well as brainstorming ideas that stand out. Your project can be the next to go!