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                              WebM as the Most Effective Approach for your Video

                              WebM as the Most Effective Approach for your Video

                              WebM is a video format specifically designed for internet users. It’s a dynamic web format that is used for amateur videos, live streaming, and just about any video available. WebM is also an open-source project which means anybody could work with it.

                              Launched in 2010, WebM sought out to be an accessible, yet cost-effective video format. With easy accessibility and quality features, WebM is quickly turning into one of the top-quality video formatting technologies that we have today.

                              This image has an empty alt attribute; its file name is WebM-1.jpg

                              Let’s take a look at how WebM is changing technology and why it’s effective for videos.

                              Benefits of WebM

                              WebM format provides outstanding quality for videos. It’s fantastic for online streaming and its a success is based on a variety of robust features. Here are the benefits of using WebM.

                              Accessibility

                              The key here is that anybody could use WebM. It’s open-source which makes WebM super accessible to anybody. It has core technologies such as HTML, HTTP, and ICP/IP so anybody could improve the project. WebM has a BSD-style license which allows its open source capability.

                              Support

                              WebM is supported by Mozilla Firefox, Opera, Chrome, and Internet Explorer browsers. Since most people use these popular browser choices already, it’s easy to implement. Safari also recently opened support for WebM which is a huge plus for Apple users. WebM video files upload directly to Youtube for anybody with a youtube channel.

                              Gamers could also benefit from WebM. The Playstation 5 captures high-quality footage in WebM format and Blender rolled out an update featuring the format. That means developers and animators now have access to arguably the best approach to animated videos.

                              Screenshot from Blender in the article about WebMBlender

                              Optimization for Websites

                              We seek videos on the web that start quickly and display any resolution quality. WebM gives web users full power towards creating quality videos any way that they can. WebM has a low computational footprint so any device can play videos. From tablets and smartphones to smaller-powered netbooks, lots of technologies utilize playback featuring WebM.

                              Besides having top-notch video delivery, WebM has a barebones container format. The container is based on a profile of Matroska. This allows various data streams that embed into a single video file. WebM also uses VP8 or VP9 which have better quality than what an MP4 video format provides (H.264). Even though MP4 files are more popular right now, media players are rapidly opening up to WebM on a daily basis.

                              Compression Performance

                              When web users choose a format for images and videos, compression is a huge factor. Not to mention, animators benefit from reduced animated video size. We can see that WebP images are 26% smaller in size compared to PNG files. WebP lossy images are 25% to 34% smaller than comparable JPEG images.

                              This image has an empty alt attribute; its file name is WebP-images.jpg

                              So not only is WebM competing with popular video formatting choices, but they consistently outperform popular image formats as well.

                              Users could run speed tests for their websites using Google’s speed checking tool. After the test is completed, Google recommends converting videos to WebM. In almost any case, converting to WebM reduces the size of your videos or images compared to other formats. You can easily convert your files to WebM using just about any online converter. We’ll provide you with a link to FreeConvert which is free, quick, and easy to use.

                              A Deeper Look at WebM vs MP4

                              We imagine that you may be reading this article wondering which format is best for your video. In lots of cases, it’s going to come down to WebM or MP4 in the modern world of technology. So let’s look at an in-depth view of both formatting options. Here’s a quick look at how they stack up against each other.

                              Advantages of WebM over MP4

                              Characteristics of MP4 in the article about WebM

                              Real Example of Performance Difference

                              There’s no need for any concern over a loss in quality if you choose WebM over MP4. The difference is quality is slightly edged higher towards MP4. However, if you want maximum compression (especially for animators and streamers) WebM has a significant difference over MP4. We put together the same 24-second video formatted with both WebM and MP4 formats so you can see for yourself.

                              In the MP4 video format, the video has a size of 38 Megabytes.

                              In the WebM video format, the video has a size of 7 Megabytes.

                              As you can see, the quality holds up really well for the WebM format. On the other hand, it reduced the file size by more than 5 times compared to MP4!

                              The Bottom Line

                              Anybody with a website today knows that speed is a priority for SEO purposes and an elevated site visitor experience. Nobody wants to visit a sluggish site with poorly performing media files. WebM is quickly becoming a top choice for users and has outstanding compression abilities.

                              If you have any questions or wish to learn more about video technology, feel free to contact us here. We provide insight on the best technologies to use and frequently mention tools and platforms that offer the best experience for animators, developers, streamers, and just about anybody who creates with video.

                              You may also be interested in:

                              Video Formats: How to choose the right format when publishing your video to Youtube, Instagram, TikTok, Twitter and other social media

                              Animated video formats and types what formats should you have for 360 degree marketing campaign

                              Check and boost your video effectiveness with these top metrics

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