Where to learn online marketing animation?

Animation is growing constantly. Its rapid pace is quite hard to follow sometimes due to the simple fact: that the number of industries where animation is needed is much bigger than it was even a few years ago. We see how it evolves into the waking dreamscapes in cartoons, tv-series, music clips, commercials, design, and movies.

Do you think it has reached a pick? Huh, unlikely. In order to create these peculiar, immersive visions through moving pictures, one must use a great deal of imagination, but we don’t want to romanticize it.

The best-animated artists, including our team, are those who can handle a wide range of tools and can meet the clients’ expectations. Where animation is most visible is the very surface – content people all over the world are consuming. It includes not only Netflix but also social media like Tiktok or Instagram. However, that’s not all.

Seriously, where to use animation these days?

Just to be more thorough and avoid being superficial, we decided to walk you through the possible ways of applying animation. Besides animated movies and cartoons, games and design, as well as other well-known spheres, we’ll tell you more.

For the last few years, we learned that animation is spreading faster than ever and its scale is quite hard to measure. Let’s take a look at the industries that are quite dependent on animation nowadays.

Education.

Neuroscience is rocking today. Due to it, we all know that the human mind is better at remembering videos and images more than verbal information. Even those of us that are more word-wired can tell that. Recently animation has been effectively utilized for educational purposes in all kinds of spheres.

Even scientists, – well, especially, scientists – use it to describe extremely important topics that need to be visualised. Lots of complex topics in the academic world become easier to explain to students and the wider audience. 

Advertisement.

Advertising something is in the way of teaching something. So animation comes in handy. Especially when its possibilities are quite fascinating. First of all, animation is a medium for creativity. This is exactly what advertising needs – capturing the target audience and making them at least interested in the product.

Secondly, animation can be a part of ads even when you are not aware it is animation. It could be a part of the design, for example, as a part of UI design.

Simulations.

One of the biggest areas for animation is simulations. Except for science, there is also a mass of other industries that simply need animation. Fintech and Blockchain areas not only use animation in order to design the variety of platforms but also to simulate the decentralized environment for coders, developers or users.

Since the crypto area is growing rapidly, we expect that animation will be playing a vital role in it. Gamification in Blockchain, DeFi or other industries might be crucial. What else? Pilots and aircraft also use animation in training, as well as other professionals.

Retail.

The retail industry is not that famous to use animation, but no one inside that sphere can actually imagine retail without 3D animation models. How to show a product to customers? How to display benefits and create a clear picture? 3D animation models can show the object from all angles which are quite hard to do with photography. 

“Retail animation involves working on bringing the brand and its products to life for the consumer at the point of sale through 360° marketing concepts. It’s not about placing a product on a beautiful display in the store, but rather telling a relevant story and bringing an emotional experience to life in-store. This encompasses everything from reinforced storytelling, targeted product offers, creating podium designs with strong visual impact, and innovative marketing tools such as new digital assets for social media & e-commerce.

Retail animation is becoming more and more important because the beauty market is increasingly saturated. You see amazing small brands popping out from everywhere, meaning competition is no longer coming from our big brand competitors. But big or small, consumers want to relate to a brand, to partner with a brand for life through developing trust in their products, and connecting to the brand’s identity on an emotional level.” Frank Folberth, International Project Manager for Retail & Animations at Lancôme

Architecture.

3D animation has been a big part of the real estate and engineering industry for years. Such animations in architecture are easy to create and it is not all pricey. For both construction companies and investors, it is easy to see what will be done in the end with 3D animation.

Architects use animations to show their works in Residential Homes, Apartments, Office Spaces, Digital Studios, etc. For interior designers, there are tools to use for potential room designs, including furnishings, colour combinations, and lights.

Medicine.

We have mentioned that animation is easy to use in science, but it is extremely important to mention that it can be used in medical, and manufacturing industries as well.

“A medical animation is a short educational film, usually based around a physiological or surgical topic, that is rendered using 3D computer graphics. While it may be intended for an array of audiences, the medical animation is most commonly utilized as an instructional tool for medical professionals or their patients.”

Wikipedia.

Okay, as you see, the number of industries interested in animation is extremely wide. We omitted here the most popular spheres, and still, we can see how actually deep the usage of animation is. Let’s see what kind of shape-shifting courses might use beginners and experienced users in animation this summer.

The best animation courses to attend this summer

• Udemy, summer courses

Wonderful selection of courses on Udemy, one of the best online universities out there. Everything from simple 2D animation to Pixel art and working with After effects. You can try it now, and in three-six weeks become better at animation. We simply love how they describe the multidirectional nature of animation.

“Modern animation software and techniques are responsible for much more than just visually stunning video games and animated series. Learning solid animation skills also allows you to display data in engaging ways, and design user interactions for new mobile and web apps. Because practising animation can be applied to so many different tasks and artforms, finding instruction to suit your needs can be difficult. That’s why Udemy hosts a range of top-rated animation courses on everything from animation software to 3D modelling, to UI design.”

• Domestica offers not only a variety of courses from the celebrated lecturers, but also great discounts. It is better to hurry up if you want to get aboard and master or increase some of your skills in animation.

• Netflix and WIT studio

Yeah, maybe you know that Netflix also has courses in the animation’s great sibling called “anime”. It’s actually a part of a great supporting program Netflix created for animators.

Not surprising, considering that Netflix is one of the largest producers of anime these days. No kidding. On Netflix, they say that the “potential for animation is limitless; it’s a wondrous craft that breaks all boundaries of expression that is not always possible through the camera.

Whether it is a red panda tiptoeing through a minefield of corporate battles, or a manga creator enmeshed in paranormal events..  It is artists with extraordinary craftsmanship behind the stories that breathe life into your favorite character, cut by cut. However, in Japan, animators have become a scarce profession compared to its rapidly growing demand. We want to change that.”

Sounds delightful, isn’t it?

•  The number of tools for animation is impressive. One of them is Blender. Here’s a great course that will help you to nail basic 3D Animation using Blender. The details of the course are pretty awesome:

key-framing, timing, and animation principles, using the free and open-source tool called Blender.

• Skillshare offers one month free of deep animation learning that includes basics and modules with a variety of tools.

• Class central has an enormously big program where you can learn from the best universities and start from any level: Introduction to Programming and Animation with Alice, 2D Game Development with libGDX, 3D and Animation Careers: First Steps, SOLIDWORKS 2019 Essential Training, and many, many more.

• Future learn also has a great thing to offer. It is a 4-week online course from the internationally acclaimed National Film and Television School (NFTS). The team of award-winning animators will take students through their approach to telling stories and demystifying their own animation techniques.

Summary

The animation could be extremely different depending on the industry. The variety of tools and the ways one can use them are growing. To be on the front line of this tendency is possible when you keep an eye on the news in educated resources. It has been our attempt to gather all the best courses that are possible to attend right now or at the nearest possible time. Enjoy, learn, and practice what you find you out 🙂