White Label Animation - How It Works?

Do you own a digital marketing agency and have clients who want to include animated videos into their marketing strategy, but you don’t have equipment or time to create engaging explainer videos in-house? Then you can hire a white label animation video production company. Read the article to learn how you can benefit from it.

What is White Label Animation?

The term “white label” refers to a fully supported product that was made by one company but then sold by another one. This is how white label works. The latter company purchases white label products and services without branding. Then the company customizes the products with their own brand, logo, and identity, resells the products as their own, and the clients associate the products with the reseller.

A number of products and services can be white labeled, including animated video production. Wondering how it works? White label is a format when a studio that specializes in animation does not work with a client directly, but through a digital marketing agency that doesn’t have the capacity to produce high-quality video animations.

The reasons may be different – they don’t have enough time, the budget, the resources, or the talent and skills. That is, the client orders the animated video from the marketing agency, and the agency finds a studio that offers animated video production services. In most cases, the clients never interact or are aware that a third party takes part in the projects.

The studio creates animated videos for the agency and works on everything from the concept and pre-production to graphics, animations, and post production, and then the purchasing agency uses or offers the animated video with their own branding like it’s their own work. The agency’s function boils down to doing project management of the white label project, and sometimes writing scripts, and the entire production is done by the studio. That allows the studio to focus on finding cost-effective ways to make animated videos, without concerns for marketing their products.

Advantages of White Label Animation Services

Planning to add new features to your business but are not sure whether a white label solution is good for you? Here are a few important reasons why marketing agencies may use white label animated video production to add new services to their offering and enhance their marketing strategy.

You Get Access to Professional Software

It can be hard for agencies to specialize in every single area. Animated explainer video production is a highly-specialized skill that requires years of training and professional experience to master. You’ll also need professional equipment and an expanding range of animation software. Hiring a professional white label animated video production studio, you can have access to all of these.

It Saves You Time, Money, and Effort

Today, many clients are looking to add (or expand) the use of video animation to their marketing mix. You will be able to give your clients what they want without breaking your budget. Building your own animated explainer video services requires a lot of time and resources that you might not have, and it can be costly. White label animated video production studio can help extend your in-house capabilities, saving you money, time, and effort too.

You Can Expand Your Service Offering

What if your agency is offering digital marketing services, but some of your customers have such specific needs as animated explainer videos, and you don’t have the necessary in-house resources to work on the projects? A smart solution is to partner with a studio that offers white-label services. This way, you’ll have the chance to expand your services, complete more projects, and attract new clients, making them happier and more satisfied.

You Will Be Able to Compete with Bigger Agencies

If your marketing agency is small, it’s not easy to compete with bigger agencies that offer full-services solutions. If you add animation video production as part of your core marketing offerings, it will give you an edge over your competition.  An animation video studio will produce the engaging and entertaining videos for your clients, and you will be able to take all the credit or simply market that amazing content as your own. Just imagine that you’ll have an additional invisible, virtual department of your business.

The Bottom Line

Purchasing white label video animation allows marketing agencies to reduce costs, save time, and focus on their core competencies and building their brand. It’s a cost-effective solution for agencies that want to expand their service offerings but may be missing certain skill-sets in-house.

This approach allows you to use your business’s unique branding and offer your clients a new service without investing in advanced technology or additional infrastructure around the solution. By providing a range of services, you’ll be able to tailor your offerings to your clients and strengthen their loyalty.