Contents
1 min read
About: This PWC animated video explaines the situation with Family businesses that are intended to last for generations. Business and family structures become more complex with each new generation. This makes succession planning one of the most difficult tasks faced by a family business. In 44% of successions, there is still no formal planning.
Video details & Credits:
- Duration: 60 sec;
- Format: 2d Explainer video;
- Type: Animated Explainer Video;
- Client: PWC;
- Agency: GRUNER;
- Production: Darvideo Animation Studio | darvideo.tv;
- Timing: 6 weeks.
Story: Many families still pin their hopes on their sons to take over as CEO. But roles are changing. Eighty percent of women in families that have no male successor are considering getting involved in the family business in the future. Only 18% of women who have one or more brothers plan to do so. This makes it important for all generations of the family to talk about the future of the business in good time.
The family owning the business is the most important resource, but also the biggest potential weakness. It can be the driving force behind the long-term success of the business. On the other hand, it can be a source of conflict that tears the company apart. You can keep this from happening. What you need is professional family governance adapted to your needs. Unfortunately, only 24% of family businesses use family governance tools. Now’s the time to work out where you stand.
