What is logo animation?
Logo animations are a big part of marketing and brand identity now. Animators now turn still logo images into motion, making it something unique and interesting to look at. Logos are the heart and soul of a brand nowadays and if presented right can become the brands’ point of identity. A powerful logo can connect with the audience whilst telling the brand story too. This is why they are a crucial part of the marketing strategy of a brand.
In this modern era if you own a brand an animated logo can be a breath of fresh air. It can help you stand out and make a name for yourself in front of your competitors. Experts believe that videos are comprehended better by the audience than a static images. Some animated videos go up to 10 seconds long, which increases the chance of your brand being memorized as compared to a brand with just a still image logo.
Animated logos are also a great first impression for a brand as it only takes a few seconds for someone to decide if they like a brand or not. Animated logos can also be great at evoking emotions and then have a higher chance of being remembered by the audience.
Scope of use
You can use animated logos in almost all the digital space. Social Networks nowadays are the major platform for marketing. You can share your animated videos there as they will prove to be effective marketing tools for your brand. Also, the logos can be converted to GIFs which can then garner a wider social media presence for the brand. You can also use animated logos on company websites as they act like CVs for the brand. An animated logo can improve the SEO of a brand, as visitors that will watch the animated logo will spend more time on the page. You can also incorporate animated logos in presentations to increase the level of creativity and originality in your work.
Summary
An animated company that specializes in making attention-grabbing videos can surely help you in coming up with a unique animated brand logo. They can create an out-of-the-box logos for you, whilst keeping in mind your brand story and personality. With years of experience at our hands, we can make this task easy for you. Contact us for more details.
