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Why Consider Cartoons for Your Business? Ok, How Much Does it Cost? How Long Does It Take? Is It Worth It? Conclusion5 min read
Creating animation videos for commercial purposes isn’t just about explainer videos or 2D animations showing off your product features. Sometimes, the best way to stand out is by telling a story – one that keeps your audience entertained while promoting your brand. Are we talking again about good old marketing storytelling? Nuuh.
How about cartoons and animated series – yes, you can use them for business, and no, you don’t need to be Disney to pull it off:)
More details? Keep reading!
Why Consider Cartoons for Your Business?
Cartoons. For. Business.
Weird?
Well, not really. Here is the thing: marketing is becoming more and more creative, and trends are changing…way too fast. So, how about something new?:)
Animated series offer a unique way to build long-term engagement with your audience. That’s what you want, agree? Instead of a one-off video, you create a recurring story that keeps people coming back. No, it’s not a TV show, and you don’t need 10 50-minutes long episodes. You can create a few episodes of such series, each 1 minute long or less.
What you have in the end is tailor-made commercial videos for your brand. But why does it work, really?
- It humanizes your brand – Characters and storylines make your brand feel more real for people, it adds a layer where brand may come off as more understandable.
- It boosts engagement – People binge-watch good content. Why not make your brand something they look forward to? Even if those are short episodes, like those that Headspace launched, it can work amazingly well for your brand.
- It builds a loyal community – If people get attached to your characters, they’re more likely to stay connected to your brand.
Big brands are already doing this – Coca-Cola, McDonald’s, and Duolingo have used animated content to strengthen their brand identity. But… They haven’t used animated series yet. But believe us, it is coming.
And it’s not just for consumer brands; B2B companies, SaaS platforms, and even finance firms are exploring animated series to educate and engage their audiences. Any brand can try it out.
Ok, How Much Does it Cost?
The price of an animated series… depends. It depends on several factors, including:
- Episode length
- Animation style (2D, 3D, motion graphics, etc.)
- Level of detail and complexity
- Number of episodes
- Number of revisions and special requests
Overall, it is the same as with any commercial animation videos – you need to discuss it with your vendor. There is no one solution for everyone.
On average, production starts at around $3,000 per episode, but this number can climb based on the project’s scope. Usually, we talk about such details with clients before we even start all the work. There’s a reason for that: not all.
How Long Does It Take?
Patience is key when it comes to animation. Actually, any type of animation. Unlike live-action videos, where you can shoot everything in a day, animation takes time. Here’s what to expect:
- 8 to 12 weeks per episode (depending on complexity)
- Concept development, scripting, and storyboarding take time
- Animation, voiceovers, and post-production require fine-tuning
Of course, depending on your plans and specifications, the number of weeks dedicated for production can vary.
Is It Worth It?
If you want to build a memorable brand, deeper engagement, and long-term audience loyalty, then – absolutely! Maybe you’re aiming for edutainment, storytelling, or brand awareness, cartoons and animated series are a creative way to achieve your marketing goals.
Besides, you can make it evergreen. Unlike ads that fade away, a cartoon series can be watched and shared for years. Literally for years. Isn’t that a good investment for your brand?
Of course, in this case, you need to go beyond simple fleeting content. Aim to create something more useful and unique.
Conclusion
If you’ve ever thought, “Our brand needs something fresh, different, and unforgettable,” then maybe it’s time to go animated. Darvideo animation studio offers a package for those who need specifically the animated cartoons.
If you want to move beyond standard marketing and turn your brand into an experience, an animated series could be the next big step.
