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                              Storyboard Creation – Why Is It Of A Great Importance

                              Professional studios in almost each of their projects use a video storyboard or animatics, and sometimes both. In order to distinguish one term from another and make clear what is a storyboard, let’s see what their difference is.
                              The general storyboard definition – this is an outline, frame sketches. Static pictures, as in children’s books, which give understanding to the customer about the director’s idea and what will be on the screen.

                              An example of a storyboard to an animated video

                              Animatics is a more complex and serious product, namely, an animated storyboard. In this case, the customer sees not only how the director’s idea will be realized, but also provides an opportunity to see the overall dynamics of the future video.

                              The pioneer of storyboard creation was, of course, the legendary Walt Disney – that’s his merit we can imagine in details the future shooting looking at the sketches or shots presented in the storyboard.

                              Use of both these tools is necessary and useful. Yes, the storyboard process adds time to the project. Yes, all this, of course, costs money. But imagine how many nerve cells you can save in the final post-production! Quite often, the explanation in words or even the provision of references to the client does not guarantee that the picture in his head is identical to the one you are trying to describe. How many then you can get comments on the final version of the video. Imagine having to redo all this. The working hours of your employees, rental of equipment, transfer of future projects, as it is necessary to complete the current, additional costs and much more. But if, initially, a storyboard or animatics is included in the project, then all these problems can be easily avoided. At this stage, script corrections or even a change in the overall concept are still possible. In addition to everything, with animatics, you immediately see the total timekeeping, which is very important for animated marketing videos, where every second count.

                              Storyboard in animation may be different. It can be schematically drawn by the artist and presented in animatics as a change of pictures. Or it can be very detailed, even taking into account the appearance of the chosen characters and the mood of them. In the animatics, you can add music or narration to maximize the mood. The degree of its detail also varies from the needs of the customer, the time allocated for the project, and, of course, the budget.

                              What does the storyboard look like?

                              Storyboard making – How does it look in practice

                              First of all, the brainstorm with the designers, client, storytellers and other employees of the animation video studio is held. There the future plot and characters can be discussed and claimed. And then there’s the artist’s part of work begins.

                              In its classical type, the storyboard making has a resemblance with the comics creation – its result looks like a strip of sketches the very scene of the video is fixed in each image. There’re some other ways how to draw the storyboard. For example, you can use the thumbnail sketches style with no text at all and a schematic view of the scenes – that’s quite appropriate for the small video products short in time and without the complex scenario.

                              Another way is the digital storyboard examples – the perfect decision for animated videos so it can clearly present the type of graphics or animation that will be used in the final version of a product.

                              The storyboard can be black and white in the form of a sketch with a pencil, maybe in color in a raster or in a vector. Detailing and drawing can also be different – it all depends on the complexity of the animation video and its purposes.

                              What are the merits of a video storyboard creation

                              1. Analysis of shooting/animation techniques. Choosing a good shot frame is much cheaper to do on paper, having tried several different angles than wasting shooting time looking for the right angle. For example, in the frame, it is necessary to show how the mother takes out delicious yoghurt for children from the refrigerator. There can be completely different angles of shooting (from the back, from the inside of the refrigerator or close-up of the face), and the storyboard helps to choose the most attractive one.
                              2. Planning: storyboard allows you to pre-make a clear filming plan with deadlines. For example, if scenes with the same plans appear at the beginning and end of a video, you can shoot them right away. In addition, a storyboard is useful for estimating the amount of work to be done.
                              3. Evaluation of the idea – those ideas that seem good to the customer, and which the art director carefully embodies, may turn out to be completely incapable. It is much better if it turns out after drawing a storyboard, when the focus group evaluates the script and the animated presentation of the story than at the stage of working on a full-fledged movie. When shooting feature films, all the scenes are drawn in advance, sometimes they even overlap with music, which makes it possible to evaluate the film’s entertainment.

                              Some storyboarding tips

                              Making a good storyboard is a process that needs some organization and of course – a little bit of trickery.

                              • Parting and dividing – that’s essential to divide the scenery of your video into the parts, not necessarily equal, but logical. Then you need to number each scene – that will make you in the time frame and streamline the process of animation.
                              • Planning the style or type of animation – the necessity of this step is obvious, but also it will make clear to the client the future video stylistics.
                              • Making several notes is in great use. It concerns not only the texted descriptions of each scene to the designers or the clients but also you can use the notes to the sound makers or visual graphics designers to underline some important things.
                              • Having diverse feedback is necessary. That means you should make the storyboard presentation not only to your associates but also to the focus group that can be probably interested in your video product. Taking their opinions to the note, you can gain perfection during the shooting or animation modelling.

                              Illustration from the video about Walmart

                              Storyboarding is not a must but it can make the process of video producing easier and clearer. So you can use its abilities to interact with the customer and your colleagues to explain the essence of future video production in a clear and simple way of sketching.

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