Yuriy Polyashko What Is 2D Animation and Why Is It Popular in Marketing?
Contents:
What Is 2D Animation and Why Is It Popular in Marketing?
When you hear the word “2D animation”, most likely, you associate it with classic Disney films or The Simpsons. That’s because animation is a popular form of entertainment and is widely used for creating animated movies and cartoons.
But today, animation is becoming increasingly popular in the world of marketing. With the rise of video content, lots of businesses consider using 2D video animation in their marketing campaigns. That’s because animated videos are engaging and can make a huge impact on the audience. And they can be just adorable. No wonder that using animated marketing videos in advertisements and on landing pages can increase conversion rates by 20%.
Wondering whether 2D animation videos are the right option for your business? Keep reading to find out.
What Is 2D Animation?
2D animation is known as a traditional animation existing from the late 1800’s.
Two-dimensional space means that each object has only 2 dimensions – length and height. There are about 24 timeframes in one second, and depending on the style, there can be as many as 24 unique sketches in one second of 2D animated video or just as little as 2.
In the past, all images were drawn by hand on paper, clear sheets of acetate called “cels,” or any other flat, two-dimensional surface, so the production process was very time-consuming. But today, computer software has replaced these traditional processes for digital techniques that are much easier, faster, and more cost-effective.
2D animations are created in 2D graphics programs such as Adobe Animate, Adobe Photoshop, and After Effects. Computer programs can create a 2D image in a file that acts as a virtual “cel,” and then color it. After that, animators create digital backgrounds, and then make individual frames by layering “cels” over these backgrounds.
What Are the Phases of 2D Animation Production?
Now, let’s talk about how 2D animation videos are created. The process consists of 3 main stages: pre-production, production, and post-production.
During the pre-production stage, the animation team creates an engaging story and writes a script that will direct the visual actions. This preparation stage also involves designing the characters, creating a storyboard that visually represents the sequence of actions and events, choosing the color palettes, preparing the backgrounds, and recording the voice-over.
During the production phase, the animation team gathers all the created materials together and produces the scenes. This process consists of a number of steps, including background painting, creating actual scenes that make up the animation video by acting out character activities. After creating rough animation, it is cleaned up (traced) and inbetweened adding additional drawings between two frames to make it look fluid.
Then, the drawings are colored and painted with the help of computer software. The next step is the compositing process when the animators add the backgrounds, frames, and sounds, as well as other necessary effects, using various animation software programs. The final step is rendering the scene as an image sequence or a movie.
During the post-production process, the final editing is performed. The animations are enhanced with additional sound effects to increase their emotional impact on the audience.
Popular Types of 2D Animation Videos
These days, animation has become the norm of video production, and we see it in films, commercials, and on social media every day. 2D animation is a great fit for many industries and uses by its nature. Here are the common 2D animation use cases:
- TV shows and feature films
- Infotainment videos
- Brands videos and ads
- 2D explainer videos
- Product demos
- Training and educational videos
- Whiteboard animation videos
2D animation is a proven format for many businesses that use it to improve brand awareness and introduce their products or services.
The best 2D animation videos use vibrant colors, dynamic character movement, and memorable messaging to inform, entertain, engage, and persuade the audience.
The most popular style is 2D animation explainer videos that help simplify complex concepts, products, or services. You can introduce your product or service to consumers and explain why and how they should use it. You can also showcase your unique proposition to potential customers.
Whiteboard animation videos use a style that shows the audience the live drawing of texts and graphics. They provide viewers an educational experience. They are commonly used to explain how a certain product was made or how to use it.
Product demo videos help educate your audience on the way certain products are supposed to work. They perform much better than plain text when illustrating what exactly a specific product does and what its best features are.
Advantages of 2D Animation
Many businesses incorporate 2D animation into their marketing processes. Animating information and using storytelling techniques allows businesses to communicate complex ideas more easily to a wider range of audiences. Since the majority of people are visual learners, the animation is the right choice when you have to communicate highly technical information.
You can show the value of your products and their benefits for individual users in real life and sell more than just a product, but the experience and the convenience it brings to a consumer’s life.
2D animated videos are also cost-effective because they are easier to produce than 3D animation and live-action videos. They have a shorter production timeline – typically, it takes about 6 to 8 weeks to produce an animated video, but the timeline can be also scaled to meet shorter deadlines.
Another benefit is that 2D animated videos can be easily edited and updated over time. It allows you to increase their shelf life and keep them look modern. And you can adapt their visual content and transform it into static graphic design elements. You can use them to create infographics, PowerPoint presentations, business cards, post cards, etc.
Conclusion
2D animation is versatile and can help you communicate almost any type of information, so it can be a great resource for your company. No matter whether you are using B2C or C2B marketing, video can help you connect with your target audience. You should definitely include 2D animation in your online marketing plan because it is always cost-effective and engaging. 2D explainer animation videos are a fun way to entertain and educate your viewers at the same time. They deliver the impactful message and help convert your website’s visitors into customers.
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Comments
Thanks for this article!
Short and clear. Everything in essence. I love such articles.
This is the best 2D animation article I’ve read.
2d animation is certainly not 3d, but there is something in it. I like it.
Your articles look good. The effort is not in vain!
Animation is still a great marketing tool. Works great. Perfect idea for advertising.
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This blog can be seen as a guide to animation. After reading it all, you can become a professional in this field.
I am very worried about marketing and everything connected with it. Very relevant information on this topic.
Very good article. Thanks to the author!
Why are there so few good sites like this on the Internet ?! It would be good if everyone was as honest with their work as you are.
Lots of new information in my treasure trove of knowledge. Thanks guys.
The Darvideo team creates great animation. Keep it up!
Still, it’s better that I’ve read about animation. Perfect and perfect!
I love watching your animated videos. I find inspiration in them. My soul is satisfied)
I hope that there will be many more similar articles. Because it’s really cool !!
I had never known or wanted to know about animation before. But she gained such heights in terms of popularity that I could not resist and decided that I just can not stand aside. And it’s really interesting.
You know what you’re writing about. This article is a pleasure to read!
The animation space is so wide. There are still so many uncovered topics. Therefore, we are waiting for new information from you.
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Definitely like and subscribe!
And I did not refrain from commenting, although I usually do not.
You are, as always, on top.
What can be read on this site on this topic?
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I had a good time reading this. And watched every video from this post)
Tell me, what sources do you use when writing? Something specific, or just your own experience?
This blog was sent to me by a friend, and at first I didn’t pay attention. And I’m sorry I didn’t come here earlier.
2d animation – very interesting. But there are many studios that create it now. Do you feel competition?
The best I’ve read on this topic!
Another piece of useful information for us.
Thank you guys.
I think you are right about that. There are good moments in the article.
It is very interesting to know why you chose animation for your main activity? How did you come to this?
I think you could write an article on this topic. Readers would be interested in this.
Good article. Thanks!
You write a lot on this topic, and you never repeat yourself. Fantasy!)
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I have been reading the blog for the second month. And very cool that I found you)
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Thank you very much for your efforts. Keep up the good work
indeed the animation world is going to take over v soon. thanks for the info tho.
it’s amazing how 2d animation has already taken over the advertising world. thanks for the information.
Your work is valuable and cool)
I am very glad that I found so much valuable information on the topic of animation.
2D animation is the best way for the advertisement/marketing of our business.2D animated videos are also cost-effective because they are easier to produce than 3D animation
Cool site for creators. I have a feeling that this site is female for me)
Marketing, no marketing now. Competent marketing does great things.
Which site do you advertise? I also have a small website and I want to increase its readers. How to do it? Advise me?
Great blog and great blog topic.
The animated videos from this post are wonderful. Where can I view more of your work?
I hope you will always share your thoughts with us here) I appreciate it!
Now I understand all the intricacies of 2d animation
Good ideas about marketing. I will take into account.
Advertising and marketing are now inevitable for brands,
who need to expand their reach and develop their business,
online or offline. That’s why animation is a great choice for advertising.
This article looks cool!
How much time do you spend creating your content?
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What animation work are you most proud of?
I think this article is very good about 2D animation in general. Keep writing, your team is doing great!
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Does the chip bring this site to you new customers?
Everything is fine here. And information, and media, and submission all together!
Just like and comment from me for your work!
Now is the peak of the popularity of animation. How long is it.
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I’m just starting to study internet marketing. It turns out it’s not as simple as I thought before.
Now I am convinced that we are doing everything right for our purpose.
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Effective marketing is very important for any company.
Thanks!
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I started thinking seriously about ordering a video after this article.
It was very interesting to read your article.
No doubt you are right.
I once tried to do it, but I didn’t succeed. Too hard for me.
Increase your conversion rate by as much as 20 percent? Impressive.
I also always thought that animation is only suitable for cartoons. But a new era in the world of animation has come. And it has filled other areas of our lives.
You almost convinced me that it is advisable to order a video. But still I’m still thinking about it)
2D animation is ordered more often because it is cheaper than 3D animation, am I right?
Examples of animations from the article look pretty good. Looks like you’ve trained your skills.
Thank you for immersing yourself in the history of animation. I love such digressions. This makes the article more interesting and meaningful.
You know so much about animation. Did you learn this somewhere? Did you study everything yourself?
You only mentioned a few animation programs. I would like to read more about it.
Do you need different programs to create 2d and 3d?
Does the artist redraw each frame, or how does it happen? I always wanted to know about it.
As a person far from it, it was very interesting to read your article)
Is the animator involved in the script writing process, or is he asked for any advice? Is it all done without his participation. And his only job is to draw.
Although previously animation was almost never used in advertising, now it just captivated and led her) As things change, it’s interesting to watch.
The process of creating an animation is so interesting. Write more about it)
Good thing you explained. I was completely unfocused on this topic.
Everyone, or almost everyone, buys online. A good explanatory video actually sells for you.
At one time it helped us a lot. Sales were falling and the decision to order animation pulled us out.
How difficult it is to think of a good marketing strategy.
Is 3D animation less effective in marketing?
Need to constantly change something to interest buyers)
Now there are so many marketing traps that I just do not have time to study everything)
There is something to think about and write in your diary!
I love this blog only because you have the ability to explain complex concepts in extremely simple words.
More information about marketing. This is always relevant.
Animation is interesting in all its manifestations. Whether advertising or film)
Is it possible to use famous animated characters from famous cartoons in your video?
Is the storyboard for your team created by a single person, or is it the same animator who draws all the scenes?
Did people draw absolutely all the frames by hand before? Wow. It’s the same amount of work.
Yes, now this process is much more simplified) Still, it became easier to create animation than before.
Thanks for this amazing article. I was interested in reading the history of animation.
I love animated films. This is the best style.
Do burnouts happen after constantly creating different videos?
Can one person create a complete video from start to finish?
Awesome fun process. How I would like to see everything in person and participate)
You have a very cool team. Good work. One of the best studios in my opinion!
What type of video is the most popular? Are there any videos that are ordered most often?
2D animation is closer to us. Probably because it is much cheaper. Not everyone can afford an expensive video. And 2d – budget and quality.
Now I see a lot of animation in one way or another. Logos, pictures, videos. It’s still very popular right now.
2D animation is the best in terms of price – quality. I’m right?
You have an excellent blog. I’m always happy when I see new articles. I would like to meet more informative pages on the Internet.
I am always interested in tools for effective marketing. Do you really think that an animated video brings a lot of fruit? It’s curious. I will continue to study this topic.
Do you have similar articles on your site?
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Thank you for the article!
Our marketer referred to this resource today. And I just sit all day reading your blog. Very exciting!
Hello. Great article, thanks!
I love animation. Videos with animation look very impressive.
It’s always good to learn more about marketing. Indeed, without a well-thought-out marketing strategy, it is difficult to promote your services.
Thanks for the information!
Is 3D animation not so popular in marketing?
How can I find out the cost of your services?
Our company managed to raise profits by 14 percent after the launch of animated advertising. This is very significant.
Now I understand why animation is so popular in marketing.
Starting to read the article did not even suspect that it would be so exciting!
It was not possible to understand the stages of video production. You have made it very simple but clear. And now I understand how animation is created. Thanks for telling me about it!
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Hey guys, the blog looks great. I would like to get more information on the topic of marketing.
The article is really cool. I appreciate your work!
Actually a great article. Previous commenters didn’t fool me 🙂
What is the advantage of 2D animation? It probably combines value for money. I’m right?
And other types of animation are not so popular in marketing?
I sent it to friends with the caption: In one article you will learn everything you wanted to know about animation.
Really great work!
I love reading your content. You have a talent for writing such things.
It’s hard to overstate the importance of animation now. She is at the peak of her popularity.
Nice article on animation. Like from me.
Special thanks for revealing the process of creating animation.
Is creating 2d animation different from 3d animation?
It would be interesting to see a video about the process of creating animation from you 🙂
A talented person is talented in everything. So do you. Everything works out very well.
I think that this topic can be expanded more widely. You talked about many different processes, but briefly. I would like more information.
What an exciting process of creation. Interested me very much.
I even wanted to create something myself. It’s hard to start, you need to study?
Animation is a new direction in marketing. It was interesting to read.
How interesting. Enjoyed reading your article. It’s just as good as the other articles on your site.
Now I probably know everything about 2d animation.
Your videos look very cool. 2d animation is cool!
Is 2d animation the most popular type of animation?
I have never seen such an extensive explanation of animation anywhere else. By the way, I love the article.
It looks like your work is to your liking. The articles are written with love. Very cool, thanks.
I love 2d animation. For me, it is the best among all types of animation.
Marketing worries me. After all, promoting my business has become more difficult than before. We need to look for new opportunities. You say 2D animation is great? Well, I’m inclined to believe you.
Great article, thanks!
How to contact you? I want to order a video.
Oh, it was very interesting to read.
I respect your opinion. Rarely do I meet on the Internet a person so professional and honest. Good job!
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Every time I think that you have already written everything about animation. But you find more and more new topics. This is a talent!
Thank you for your efforts. I love watching your blog updates.
Amazing! You are the master.
One article taught me more about 2D animation than the online course I bought.
You seem to know absolutely everything about the use of animation in marketing.
The material is excellent as always.
Why 2D animation?
I would choose a different type for my video. After all, almost everyone has this one. I love the unusual. And it’s easier to surprise customers that way.
Fascinating story of animation. It was interesting to know about it.
Has it been around since the 1800s? This is significant. I did not think that it was invented so long ago.
You got me into a very interesting read. For which I am grateful to you.
I can imagine how much time in the past they spent creating a cartoon or something like that. It was a huge job.
Yes, modern technology has greatly simplified our lives. But art does not suffer from this. But it just won. There are so many great new creations.
Great article as always!
You mentioned the most popular animation programs, right?
I did not know that animators are involved in many stages of video production. I thought they were just creating a picture.
An exciting process of creating animation. It would be interesting to see everything with my own eyes.
Great article. Thank you!
What is the most difficult part of the animation process?
Now I know what 2D animation is.
Difficult, but terribly interesting process. In the future, I also plan to create works like you. You have inspired me.
By the way, yes, now I meet a lot of animated advertising. Most often it is 2d. But sometimes there are others.
Video is a powerful tool in marketing 2022. Truth
I fully support. Now such videos fit very well into the marketing strategy and are liked by the audience.
I noticed that even more animated films began to appear. Animation is at its peak right now.
Thanks for the info.
3d animation looks better. Does it cost much more?
I mean, if you are contacted with a video that you made, can you edit it the way I want?
Great idea for my company. Thank you!
Comments are closed.