How to Make Customers Fall in Love with Your Product using Video

28.05.2019

Why are videos so popular these days?

Over the past few years, the video has increased its popularity across the globe. You can see it everywhere – social media, television, websites, text messages, billboards, etc. Today, creating videos on your own has never been easier. Now everyone has instant access to filming, editing and publishing videos via their smartphones and cameras. But why so? Because video is an easy-to-digest format that helps your eyes to rest from the overabundance of textual information online and it is a powerful entertaining-selling instrument.

Just a few numbers:

  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017 (Cisco).
  • 78% of people watch online videos every week and 55% view online videos every day (HubSpot).
  • The world reportedly watches 1 million hours of YouTube social video per day.
  • 83% of world businesses use video marketing because it gives them a good ROI

Everything sells

Let’s be honest and say that all of us use videos for one purpose and this purpose is selling. For some random Instagram blogger – views and likes – are his goal and his currency. For companies and business video is a powerful selling instrument.

But how can one make a video that will make it go viral and helps to increase not only ROI but the company’s income in general?

Today there are thousands of possibilities to make a video of any kind: long and short, entertaining and informative, interview and story, low budget and overrated expensive. But what is the secret of making a video that will grab viewers attention and will call him to action? You can have an excellent product or service, but if your video “don’t catch” it is all worth nothing. The answer is – an effective content marketing strategy where the company has a solid understanding of the main purpose. Why do I need this video? What do I want to achieve with it?  Whenever you have an answer – you can decide on what kind of video is the most suitable for your purpose. One of the most popular and universal types of video is Explainer video.

Explainer videos can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications. If you want to inform, educate, entertain your audience – this type of video is for you.

Another important mission for Explainers – is selling. Focus on information and data and include relevant information within your explainer video. This way you are not focusing the client’s attention on the sales process but on the informational process. There are lots of commercial everywhere so it can be a very refreshing change when you offer non-sales type language within your animated explainer videos. This will increase the level of interest customers have about your product while concentrating less on the sales funnel or sales process.

Secrets of video making

Video should present quick and rich content because it is more fulfilling than viewing simple images or tedious words. It is not a secret that reading takes more time than watching. Even podcasts take longer because they lack visual aids. Visual content allows delivering information several times as fast. For example, if you need to show any graph, you can present it with a speaker simultaneously illustrating the information on the picture in clear and entertaining manner, instead of a graph followed by a paragraph explaining it.

Stop Selling. Nobody likes direct sales. The main goal is to give information. Many customers have a bad response to sales videos that are trying to push them products they don’t need. Instead of producing yet another product video, try to create the need, and show how to solve it by purchasing your product.

For instance, you are selling a resistance band for exercise. Don’t sell the band at first, produce a video with 10 boost workouts using resistance bands and then sell. Once a client watches your video, he watches it for a reason and if you teach and tell him everything you know he will recognize you as the most trustworthy source of information.

Showing, not telling. With the right combination of visuals and sound, there is nothing video can do. Any viewer will watch your video, as long as you follow up it with valuable and concise content. Nowadays, businesses use this method to their advantage by marketing with videos instead of with text and images. Make sure your video has a hook, it has a simple and understandable idea, it brings solution and has a gripping final call-to-action and you are bound to have success with keeping audiences interested.

Over the years of work and collaboration with various kinds of Businesses, Darvideo Studio has learned and mastered the skill of producing the exact kind of video a client needs. As soon as you see the product, Darvideo team already knows, what type of video is good, its format and duration, the script etc. here are the three bright examples of absolutely different kind of companies who produce provide different services.

Volksbank Explainer Video

This explainer video tells the message that Volksbank has a beneficial loyalty program. The main task was to make this video simple and clear for understanding to all clients, showing all the benefits of the Volksbank Loyalty Program. The video includes three main characters’ each of whom deals with a different bank. On simple examples of daily purchases video vividly showed huge differences in banks loyalty programs and what bonuses clients have if they use Volksbank. We received the script from the client. Created funny figures as characters and animated them. Plus, we added SFX sounds to the video that has brought some entertaining item as well. No numbers, no big data, no direct selling message, just a clear and easy script with bright examples and simple call to action.

The general technical characteristic of the video is:

  • Duration: 45 sec
  • Format: 2d graphics with character animation
  • Type: Animated Explainer Video

The resulting Volksbank Explainer Video

Train Concept Promo

Animated video that represents the concept of new Fast Trains. Our Studio has developed the whole video script concept, visual effects, locations, and sounds. As a result, we produced a fast and dynamic video that was used for a promotion campaign. The type of 3D video allows showing all the aspects of the Fast Train: its sizes, abilities, conveniences, interior, and exterior design, etc. Due to bright graphics,  viewers can see the train from any angle estimating its standards and comfort level.
Ready Done Train Concept Promo

Side by Side

A type of informative and educating video. “Rethink your Commute” – that was the motto of the video made for the SF Community City Transport. The thing is that San Francisco Area has highly overloaded transport traffic through the main bridge – The Golden Gate. The main goal of the video was to show the benefits of using city transport instead of a personal vehicle.

Again, animated explainer type of video allowed to show in a very simple and entertaining manner all cons and pros of using different kinds of transport using an interesting story that is known to every viewer and brought a simple solution.

This video was outlined as interesting to watch with an unambiguous call to action which is – Advantages of using city transport to personal good use and ecology.
Side by Side project

How to Make a Customer Fall in Love with the Video?

The more emotion and impulse you bring into video – the more feedback you get. First thing first. Make sure your script is clear, valuable and can solve the user’s problem. Focus on one case – Show what you want to show, what you want to outline and emphasize. Once the script is perfect, comes a visual part that should be an essential addition to your story. Visual effects, their general view, color, and style – it all has meaning and function. Your main goal is to transfer your client to the imaginary world of the video and to cause emotions. Animated video – is a virtual commodity that can revive any character, describe any story, call any demand and bring a successful and easy solution. Whenever you want to become closer to your client – choose video. It is an integral part of any selling strategy and that can be easily done and can be highly effective.

When choosing any promo instrument – take Video into consideration. Modern world doesn’t like to read – it likes to watch and videos are the flagman of it.

Once your video hooked a client, user can rewatch it several times and send it to his friends and acquaintances.

And if you know that you want a Video – Darvideo Studio knows how to make an ultimate customized video product that can increase conversion rate and meet client’s needs. Be sure of Darvideo as a professional studio that can focus on the company’s requests and wishes to come with the most effective and innovative video solution.

Feel free to contact our managers and ask for a detailed presentation and price-list.

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Yuriy Polyashko - Creative Producer Animated explainer video company darvideo.tv Yuriy Polyashko
Creative Producer Animated explainer video company darvideo.tv
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