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                              Why is animation a good fit for DeFi space?

                              Why is animation a good fit for DeFi space?

                              Have you ever wondered why moving pictures are so good at explaining even the most difficult topics? Or, to put in a bigger perspective, why are drawing pictures so good at making a variety of themes more comprehensive?

                              Well, I can tell you one thing: those who are involved in crypto space definitely noticed something wonderfully… capable of explaining things, to say so, about animated images and videos. It is time for another question:)

                              So, have you ever seen how crypto brands use animation in their work? It could be anything from simple icons to complex explainer videos. Why?

                              The answer is simple to us. The fascinating abilities of animation to make complex ideas easy to get and perceive are very useful for such concepts as a decentralized space. Clearly, to put it into words is a rather arduous task. But animation with all the shapes, colors, abstract lines, and recognizable pictures can in a few seconds perform an act of explanation better than a hundred words.

                              Animation with all the shapes, colors, abstract lines, and recognizable pictures can in a few seconds perform an act of explanation better than a hundred words.

                              Here is a quick marketing tip for you: want to make your audience bigger? Make an animated video for them. It could be an explainer about some concepts behind your work.

                              Before we continue our small talk about animation and its gift of explanation, let’s go through the concept of the DeFi first. 

                              Cryptocurrency is the sphere that promises to free money and payments from the hands of traditional financial systems that have become too corrupt. So, in a nutshell, transactions must be universally accessible to anyone. It doesn’t matter if you are in Malaysia, Great Britain, or Belarus – it should be there for you, too.

                              But that is not exactly what The Decentralized Finance (DeFi) or Open Finance movement aims for. Yes, their aspirations include what we just mentioned. But DeFi is one moon gravity step ahead of this thing. They want to build a global, easily accessible, alternative way for every single person to perform financial operations. It includes loans, trading, insurance, etc. What kind of way, you might ask. Super simple: anyone who owns a smartphone and has a proper internet connection. That’s…it.

                              Yes, on this level that is it. But how does it work exactly? No, no, we will not explain this system, but… animation definitely will! Take a look at this simple video: 

                              One of the main powers on the DeFi space, DEX aggregator 1 inch, in its visuals uses nothing but animation. It could be gifs, very simple 2D videos, or just drawing pictures with the hint on animation. Why? Because it’s memorable, easily recognizable, and looks cool.

                              The DeFi space, as we mentioned before, consists of many quite hard-to-understand terms. One of these is “the pool of liquidity”. In order to explain this one, we would have to use many other terms, but none of it could be as illustrative as this video:


                              To crown it up, we’ve got to say: the animation isn’t the subject of DeFi space. It is obvious. However, when it comes to explaining this wonderful innovation to the people that are quite far from the specific terms that professionals use here, nothing is better than animation. We showed you several videos, and if you have watched them, congratulations — you take one step into the new area. 🙂

                              Even regular, not sophisticated animated videos can explain complex ideas to those who have never faced certain fields of knowledge.

                              Even regular, not sophisticated animated videos can explain complex ideas to those who have never faced certain fields of knowledge.

                              One last question for you: imagine that you need to explain some hard concepts to a wide audience. You might use a simple video, like those we saw earlier in this article. Or… you can ask our studio to make a video for you — a complex, vivid, and very gaudy video. But its capability to highlight sense and deep meaning into understandable pieces of art will the same.

                              You may also be interested in:

                              Animated video for crypto business: simplifying complexity

                              How animated videos can be NFT

                              Which industries are explaining blockchain with the help of an animated video?

                              Tags: Animation
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                              Andrew Schimons 06.08.2021 at 23:38

                              This area is too full of obscure terms. But from your article I learned about everything much easier and faster.
                              Respect, as they say now)

                              Chloe 17.09.2021 at 02:28

                              Modern terms need modern explanations. Thank you for that.

                              Sherry Voltex 18.09.2021 at 12:52

                              DeFi space – how can you explain it with animation?
                              After reading the article I can answer this question.

                              Tori Smith 20.09.2021 at 17:17

                              The topic of the crypto industry is very close to me, so it was important to read.

                              Terra Fox 20.09.2021 at 21:32

                              I can completely agree with your statements, the animation can really very easily explain difficult to perceive topics.

                              Alicia Thorens 23.09.2021 at 01:56

                              There is so much new in the world that it seems that if you miss a month without news and information, you will not understand anything at all. It is good that you can find such information resources that help to understand current trends)

                              Martin Perch 25.09.2021 at 07:18

                              Thanks for this article. This is really interesting!

                              Shjrya Fan 25.09.2021 at 15:55

                              Well-chosen animated examples complete this article.

                              Tara Mon 26.09.2021 at 17:48

                              Regarding the animation, I agree. The videos are really successful and reveal the theme.

                              Izzy Robbins 27.09.2021 at 00:51

                              DeFi space is still not clear to me. We will understand.

                              Steve Ricks 28.09.2021 at 13:12

                              You are doing a great job. Thanks for that!

                              Barry IWollington 29.09.2021 at 09:43

                              Just tell me when will you have time to write these articles if you are creating an animation ?! That’s cool !!

                              Martin 30.09.2021 at 05:33

                              Decentralized Finance (DeFi) is interesting. Maybe something will come out of this idea.

                              Harris Roch 02.10.2021 at 01:14

                              DEFI could turn the financial world upside down. I watch this with interest.

                              Karina Parpors 02.10.2021 at 07:33

                              This topic is new and not fully described, so this information is relevant.

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