How to build a personal brand through a video?
How to build a personal brand through a video?
The times when having a page in one of social media was quite enough for people are beyond us. A presence online today is a measure that helps to claim yourself in a certain niche. Whether we like it or not, but potentially every user on YouTube, Instagram or whatever social media is coming to your mind owns a brand. Yes, some efforts can put you in that position. In the age that digitizes our lives more and more with every day, having a distinguished personal brand is quite important. Personal brands also changed the way global marketing looks like these days. The radical shift to the values of honesty, no edited presence on video or pictures making big brands to revise their approaches to building an online presence.
Find an appealing form for a video
Your video marketing strategy doesn’t have to be limited to content goals. Video is a very engaging and appealing form of art – maybe some of us forget about this ability of moving pictures to be art – so you can use it for the sake of form as well. Don’t sentence yourself to only looking for what should be inside your video. There are plenty of forms that could be interesting to implement in order to emphasize content. That could establish your reputation of an original thinker when it comes to the format for different video messages.
No matter what is it – an offer to someone’s brand, explainer video. It is an interesting way to work with content.
Clarify who are you talking to
Since there are so many audiences – divided by age, interests, certain cultural preferences etcetera, you should know precisely who is a part of your people. It will affect everything you would do – how you allow yourself to address to these people, what surprises you can make for them and what kind of information you going to pass on.
Use your experience
What are your achievements? Is there are something you are proud of? Well, use it! Maybe it’s a good thing to make a whole video introduction about you here. Sleep on it.
One more time about the audience
Building a personal brand today requires a focus on who you are making content for. In other words: who represents your target audience. It includes certain points. Those are the following: what are their needs, what are they look for online, what are the products or services they prefer to buy and so on.
Make your communication as clear as possible
How impactful your communication will be depending on one thing: how clear you will be able to build your core message.
What is your story?
Video is one of the best mediums for telling things. A narrative structure could be borrowed from films, music videos, corporative videos and many, many more. So, basically, you’ve got yourself a whole library to choose from when it comes to defining how you want to tell your story. Why it matters? We think of using stories. Our brains somehow invent a bias toward very structured stories, that ties up together even chaotic things.
Unique content is king
Authenticity is valued right now like never before. People want real content, maybe not fully edited to a state of perfectness that doesn’t even seem natural. There was a great shift in a common perception that helped us to be less critique of failures – those of others and ourselves. The same thing goes for the branding process – let yourself be real. That is where we can find our own version of uniqueness. Maybe this is the best time to be as you are online. Your image can be as much as you really are.
Start with a profile video
A profile video is a short video that won’t last more than 2 minutes. What is the purpose of that? That gives a small overview of your brand and the person behind it – you. It consists of basic information one would like to know about you – who you are, what you do, who are those people you are talking to, and more of that. It is usually the first video your visitors would stumble upon while scrolling your page.
Develop a script
In order to plan out the whole video, you should have the exact words you would like to be said. That demands from you writing a script. This will help you to focus on a kind of parallel narrative – verbal. A story matters. How you are going to tell it will form the picture people get from your content.
Find your key message
A personal brand could be about anything – from cooking to recovering your night lamp. The question is to find what exactly you are going to deliver to your audience. That’s a big one. Others wouldn’t have a hard time defining you and your personal brand won’t be blurry from all those mixed messaged. Stick to the key message and it will be much easier to stay clear.
Build your brand around what you are interested in
It is definitely not a case to build your blog, brand or whatever form of presenting yourself you could pick on something trendy or famous at the moment. Everything comes and goes, especially in the age of the internet and thousands of opinions that are bloom as fast as fade away. Be irrespective of whatever is going on around you and focus on what you love – it is timeless. Romanticism aside, in such an approach there are many other positive things that rather pragmatic and simply rational. Straying and quarrying around the things that you love will keep your motivation at a high level almost all the time. You won’t impose yourself delays which could be a case with the things you do because they are in trend.
If your goal is to succeed in personal branding, there is no way to get out of making a video. This way you should be really thorough – to find your own style, your voice, and the language that your audience can perceive. Keep in mind that a successful personal brand could give you a lot of opportunities in your career.
Stick to the recommendations we’ve given you here and try to find out what works for you.