Video marketing strategies that worked in 2021
Video marketing strategies that worked in 2021
After a completely unexpected lock-down in 2020, all the marketers agreed: video as a medium, form of communication, and marketing tool have proved to be the most suitable shape any content can take. It doesn’t matter what kind of brand you have – financial, IT, or you’re running a shop with the food for cats. In every case, your main way to craft a marketing strategy would be based on the video.
The stats we have today more than clearly indicates one thing: whatever you are doing with your marketing plan, don’t do it without a video. Here goes:
Video marketing strategies and tricks that are efficient
There are a handful of trends that couldn’t prove their efficiency for businesses. The last inventions are completely dependent on social media. Stories from Instagram have become a part of YouTube and Facebook.
However, it is not that big as Reels, originally, 60-seconds videos were implemented by TikTok. It quickly became a part of Instagram.
- Promo videos are an essential part of displaying a product or service. The primary purpose of the promotional video is to show your product and explain its benefits for the customers. If you think about it, the main reason why it has become so important in marketing is quite simple: to attract customers.
- Corporate storytelling is another successful idea. It is one of the tools that make video work for marketing purposes. It must be wrapped in a convincing, well-made narrative structure and connected to the problem that the targeted audience is facing.
- Animated videos are growing in popularity and usefulness. There are plenty of reasons to use animation in a video. It is great for increasing brand awareness and telling a story unconventionally.
Animation is one of the strongest video marketing strategies in 2021.
The types of video content
Did you know that there are 300 hours of video uploaded to YouTube every minute? 500 million people during this year were using Instagram Stories every single day? Not to mention TikTok that establishes records a few times per day.
So, what types of video content are at the top right now?
Social media video is a definite leader here. Why? Come on! Read the beginning of this chapter again 🙂
However, ephemeral and vertical videos are super trendy at the moment.
Vertical videos have a 90% higher completion rate than horizontal videos.
Interactive Video is a type of video that allows a viewer…to interact with a video! For example, you can shop directly from the video about some product. Cool, huh?
Live video. Yep. Are you surprised? Of course, it is one of the most popular types of video. It was lock-down, for crying out loud! Besides, the audience demands authenticity, they don’t want to see the same things.
Animation. A video style that works for everyone. Yes, literally, for everyone. Besides, animation and live video can be both used within one clip.
Common video marketing flaws
Quality is king. There is a common superstition in the digital world and in marketing strategies in particular: that quality is the most important thing. Well, it’s not entirely true. Quality is what must be there, but it is just a part of the approach. Quality is wrapping paper for the content — something that beautifies the message.
Controversial content. It is all about the integrity of the narrative structure and understanding how fragile some topics can be. If you recall the backlash that happened to Hyundai in their commercial where a man was trying to commit suicide, you’ll understand the idea. This approach led to an outcry from the consumer base and the company had to make apologies.
Too long videos. It doesn’t change over the years. As we were saying, a short video is always a treat – it can be watched fully. A short, understandable message works best. Thanks to marketing research, statistics speculate that 33% of your audience will probably stop watching your videos after thirty seconds, 45% will hold on one minute, and most of the viewers — 60% — will stop around the two-minute mark.
As it turns out, the art of engaging the audience nowadays interferes with your ability to choose the ideal length for the video.
To repeat information in the video content from the website. It is a good way to show bad taste. Your video must convey some new information, but still inherent to your main ideas.
Human beings are visual creatures. The brain can see images that last for just thirteen milliseconds according to researchers. This, and many other studies, are helping us understand the success of video marketing. In the end, we can see that consumers will use video marketing as a way to make purchasing decisions.
It is important to note that this tendency should not be exaggerated. The trend is working in this manner, but the best effect can be seen in combining different approaches. Maybe the reason video marketing is not slowing down at all is due to the different variations. Viewers are hungry for high-quality content that is both engaging and informative.
Someone said that pictures are worth a thousand words — video content is twice as good as this. You are getting double the effect by not only seeing, but hearing about content as well. Video marketing is a useful tool to convince and engage the audience and makes it highly effective to promote your product. Why don’t you try it out and see if it works for you?
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